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Maxus UK scoops two gongs at Campaign Media Awards

22 November, 2013


LONDON — Maxus UK is celebrating after taking home two awards at the Campaign Media Awards 2013, including wins for its work with Fiat on the Motherhood ‘Growing up doesn’t mean growing old’ campaign and a joint win with Channel 4 and Drum for Sainsbury’s and BT on ‘The road to London 2012: A marathon not a sprint’ campaign.

Maxus UK was awarded in the following categories:
· Transport – Motherhood - Growing up doesn’t mean growing old for Fiat
· Best Total Communications Programme – The road to London 2012: A marathon not a sprint with Channel 4, Drum and Maxus for Sainsbury’s & BT

Maxus UK was also recognised in the following categories:
· Highly commended in Retail & Home Shopping – A Voyage of Discovery for National Book Tokens with Guardian News & Media
· Finalist in Transport – #YouDrive for Mercedes

Maxus broke convention with its solution for launching the Fiat 500L, choosing to focus on an audience of stylish mums with young children excited about the new bundle of joy in their life but who still wanted a car which allowed them to express their own individuality. We communicated with them entirely through social channels so they could see the content on their own terms in their hectic schedules. The results were staggering – 4,000,000+ views on YouTube, 18,000 likes and 2,800 comments (with 61% of these organic). The 500L was the most configured car on the Fiat site within one week of launch.

Nick Baughan, managing director at Maxus said: “2012 to 2013 has seen our best ever year of work. Collaboration is at the heart of what we do, with clients, media owners and technology providers, as well as internally, and this award recognises that investment. A huge congratulations to the team.”

Andrew Reeves, account director for Fiat at Maxus said: “It’s great to receive such recognition for our work with Fiat. This campaign leveraged unique insight on the audience to communicate with them on their terms, delivering strong, measurable results for Fiat. This accolade recognises a campaign that broke category norms and we are thrilled.”

About Maxus
Maxus UK was founded in 2008 with just 30 employees, and today has 200 staff. It is now a top ten (#8) UK agency (Campaign School Reports 2012), billing upwards of £300 million.

Maxus UK clients include BT, Barclays, L’Oreal, Fiat Group and Associated British Foods.

Maxus Global is part of GroupM, the world’s largest media investment management group that serves as the parent company for all of WPP’s media agencies, and which buys over one third of the world’s media every day. The newest of GroupM’s agencies, it is the only agency born in the digital age and the fastest growing media network for the last four years (source = Recma).

Maxus Global employs over 2,000 people across 55 countries in 70 agencies worldwide and works for some of the world’s most well-known advertisers. It was named Campaign’s Global Media Network of the Year 2011, Ad Week's US Agency of the Year 2011, and one of Ad Age's ‘Agencies to Watch’ for 2012. For more information, visit

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