Patrick Xu named CEO of GroupM China
21 November, 2013
GroupM China is pleased to announce today the appointment of Patrick Xu as its new Chief Executive Officer. Patrick will begin his new role in early March 2014.
Patrick succeeds Bessie Lee, who moved to WPP earlier this year as CEO China.
As CEO of GroupM China, Patrick will oversee the number one media investment group in China which includes Maxus, MEC, MediaCom, Mindshare, Xaxis and Filmworks. GroupM invests US$7.3 billion (45 billion RMB) in media per annum in China according to RECMA.
Reporting to Mark Patterson, CEO GroupM Asia Pacific and Chairman GroupM China, Patrick will work closely with GroupM China's leadership team to drive and accelerate growth in China and to set the long term growth strategy for the business. Patrick will also take a seat on the GroupM Asia Pacific management board.
Patrick brings more than twenty years of extensive sales, commercial and general management experience and skills to GroupM. The majority of his career has been based in China with periods also in the USA and for last three years in Hong Kong. Prior to joining GroupM, he was General Manager, Hong Kong, Singapore, and Taiwan at Mondelez International. Patrick started his marketing career at Procter & Gamble in 1992, joined Danone China in 2000 which was later acquired by Kraft Foods in 2008.
On the appointment, Mark Patterson said, “We set our sights at the highest level when looking for a new leader and I am very pleased to say we have achieved our objective. We wanted a very high calibre person with a proven track record combined with many years of broad experience in China and someone who will bring a different perspective, fresh thinking and have the drive, energy, ambition, vision and balance of IQ and EQ to excel in the role. Patrick has all these qualities and will lead our team, connect with our people, our clients and media partners in China in a fantastic way and I am personally very excited and looking forward to working closely with him and welcoming him to the group."
Patrick Xu commented, “I am very happy and excited to be joining GroupM and WPP. The combination of a market leader with the vibrancy and ambition it clearly has, in an industry experiencing dramatic change driven by technology in China, my home country, was irresistible. I am committed to leading the business, learning a lot and working with the team, clients and media partners to set the vision for change and growth for the coming years. "
Patrick will be based in Shanghai.
About GroupM China
GroupM is WPP’s consolidated media investment management operation, serving as the parent company to agencies including Maxus, MEC, MediaCom, Mindshare and Xaxis.
GroupM is the global leading media investment management group.
GroupM invests in more than 560 markets across China, with an overall activity volume of USD 7.3 billion (RECMA: 2012 Definitive). As China’s number one media communications group, GroupM is the industry’s biggest investor in syndicated and proprietary media research and optimization tool development.
Swee Lynn Chong
+86 21 2307 7701
+852 9191 3657