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Kaiyu Li promoted to Chief Strategy Officer at Y&R China

19 November, 2013

Kaiyu Li

SHANGHAI – Charles Sampson CEO Y&R China today announced the promotion of Kaiyu Li from Head of Planning Y&R China to Chief Strategy Officer Y&R China. Li will continue to oversee the planning output from Y&R’s three China offices in Beijing, Shanghai and Guangzhou with the planners in those three offices reporting to him.

This year has seen a series of important consumer studies from Y&R China; including Whispers, looking at emerging trends among youth and young adults, and Changing Middle Class. These were as well as the on- going proprietary Y&R research Brand Asset Valuator (BAV) and Generation Asia.

Effective immediately, Li’s responsibilities include continuing the focus on strategy being the foundation behind the network's creativity. He will lead strategy across Asia and work with planning and office leaders in enhancing the strategic leadership and output to deliver greater value to clients.

“This promotion reflects the importance of strategic planning to Y&R in the region and Kaiyu’s contribution to our strong reputation in China for strategic planning. Y&R China has been recognized by 250 leading marketing directors as the number one agency for Understanding the Chinese consumer “said Sampson.

Added Li, “At Y&R we are strongly committed to adding value to our client’s brands, and planning is central to that. While consumers are changing and channels are proliferating fast, it’s never more important and harder for brands to stay relevant. The key task for planning at Y&R is to stay on top of all the changes and bring fresh consumer voice to strategies, and inspire effective world-class work.”

Media enquiries:
Magz Osborne
Regional Communications Director
Y&R Asia
Tel: +65 6671 3106
Mobile: +65 9029 9271

About Y&R
Y&R is one of the leading global marketing communications companies. It is made up of the iconic Y&R Advertising agency; VML, one of the most highly regarded and fastest-growing digital agencies in the world, and iconmobile, one of the premier mobile marketing companies.

Y&R also includes specialized companies in every region, such as Bravo, SicolaMartin, Banner, to name just a few, as well as global marketing practices, such as Tech.YR and Y&R Sports Group.

Y&R’s founder, Raymond Rubicam, believed that the company’s mission was to Resist the Usual on behalf of our clients. Today, that is kept alive by melding top-flight creativity with innovation to create new consumer experiences.

Y&R’s largest agency, Y&R Advertising, has 186 offices in 90 countries around the world, with clients that include, Campbell’s Soup Company, Colgate-Palmolive, Danone, Virgin Atlantic, Xerox, Revlon, GAP, Land Rover, and Telefonica, among many others.

About Y&R Asia
The Y&R Asia network is headquartered in Singapore and has offices in China, Hong Kong, Japan, the Philippines, Korea, Vietnam, Indonesia, Thailand, India and Malaysia.

The Y&R Philosophy – Resist The Usual
We are united around a single mission: To Resist the Usual. This philosophy is at the heart of everything we do – our approach to business, our creative product, client relationships, our people. We live to innovate, to differentiate ourselves and our clients.

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