Google Search: Reunion
15 November, 2013
Google is one of the most loved brands on the Internet today. For a brand with which people connect everyday anyhow- we needed a thought that could cut-through the familiarity that the brand enjoyed - and remind people of the role it plays in their daily lives - of not just searching but finding whatever they looked for.
We wanted this to open a window of conversation for people to discover the many more magical uses Google could have, that they might not have known about. The moment also needed to cut across generations, reflecting on the rapidly inclusive Internet demographic and celebrate the everyday relationships within the Indian family.
The India-Pakistan partition was a moment that has left a deep imprint across many generations on both sides of the border. The partition separated many families and friends overnight - the older generation’s yearning is only balanced by the younger’s hope. Our film is a reflection of the many stories of reunion - where human passion and hope overcame time & borders. In the Google Search Reunion Anthem (film) a granddaughter in India decides to surprise her grandfather on his birthday by reuniting him with his childhood friend (who is now in Pakistan) after over 6 decades of separation, with a little help from Google.
'Four' sharper product focused films, set within the same context & characters, help us continue having a conversation with the user and show magical use cases within Google Search.
YouTube link to all TVCs:
Abhijit Avasthi – National Creative Director, Ogilvy India:
“We wanted to bring Google Search closer to the people. Google is a technology product but it is an emotional brand, so we wanted to do something in its tone. We wanted people to realize how magical Search can be, even if you are looking for practical information.”
Navin Talreja – President, Ogilvy Mumbai & Kolkata:
“We have been working with Google for the better part of this.year. The Google Reunion film is a great example of the magic that gets co- created when 2 great brands like Google and Ogilvy come together. Whats heartening is that there is a lot more exciting stuff coming. Keep watching!”
Sandeep Menon – Director, Marketing, Google India:
“India has well over 150 million Internet users, and most of them use Google in various formats, be it from desktops, or mobile devices. We wanted to strike up a conversation to showcase the different uses of Google, and at the same time, tell magical stories that show why ours users love the product. One of our core philosophies is that our users are smart and intelligent. Hence, the attempt was to have a conversation and tell users that they can do a lot more, and a lot quicker, by showcasing some of the innovations that allow the product to be used in different ways."
National Creative Director
: Abhijit Avasthi
Group Creative Director
: Sukesh Nayak
President, Mumbai & Kolkata
: Navin Talreja
: Namrata Keswani
: Amit Sharma
Abhijit Avasthi at email@example.com
or text him on +91 9769959135
Lorraine Martin at firstname.lastname@example.org
Gaurav Bhaskar at email@example.com