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Neo@Ogilvy enters into JV with Smile Group

13 November, 2013

Sanjay Ramakrishnan

Sanjay Ramakrishnan named Country Head

MUMBAI –– Ogilvy India today announced a JV between Neo@Ogilvy and the Smile Group to strengthen its Performance Marketing, eCommerce and Mobile offerings. The JV will also set up a Global Media Delivery Hub to service Neo@Ogilvy’s Global Media Operations.

Sanjay Ramakrishnan has been brought on-board as Country Head, Neo@Ogilvy India.

Sanjay has over 15 years working across Digital Media, eCommerce, Mobile, Telecom and Consumer Technology. He moves in from Vizury where he was the GM for India, S.E. Asia and MENA; prior to which he was SVP Marketing at Myntra. He has also held senior marketing roles at Google, Intel, Geodesic and Worldspace.

While OgilvyOne drives all Digital Strategy and Creative Services for clients in India, Neo@Ogilvy’s specific focus is on Digital Media, Performance Marketing, eCommerce and Mobile Marketing. Neo@Ogilvy’s client roster in India includes IBM, Diageo, British Airways, The Economist and The Which Group, among others.

Piyush Pandey, Executive Chairman and Creative Director, Ogilvy South Asia:
“This JV is one more step ahead in our digital journey. Harish’s experience in Digital Media and eCommerce will help drive rapid growth in these areas. And Sanjay Ramakrishnan is a fantastic young business leader with the right skills to lead Neo@Ogilvy in India.”

Harish Bahl, Chairman, Smile Group:
“The vision of the partnership is to be able to offer world class services to local & global clients of Ogilvy and Neo respectively, using the expertise and experience of Smile in the areas of Performance Marketing, eCommerce and Mobile. Sanjay, who will be the Country Head of Neo@Ogilvy India, brings on board a good blend of e-retail and performance marketing expertise both in Internet & Mobile and is best positioned to build a leadership position for Neo India around this business focus, which we believe are the future high growth areas for Digital agencies.”

Vikram Menon, President & Country Head, OgilvyOne India:
“We're really excited with the JV with the Smile Group. Strategically this fits perfectly into our plans to offer the best capability across Digital to our clients. The Neo-Smile JV, with Sanjay at it's helm, will do just that. Ensuring that Ogilvy is able to deliver the best across Digital Media, Performance Marketing, eCommerce and Mobile.”

Sanjay Ramakrishnan, President & Country Head, Neo@Ogilvy India:
“I am excited to be part of Ogilvy and drive this JV with the Smile Group. The aim is to recast Neo@Ogilvy as one of the most effective digital media companies in the country with a clear focus on performance marketing, mobile and eCommerce. I have been a marketer all my life and I believe there is a gap in the way paid digital media is intergrated with traditional marketing and communication.The goal is to change that through Neo@Ogilvy. End-to-end eCommerce Solutions is another unique offering that this JV brings to the table and I’m keen to use the skills I have to drive it.”

About Ogilvy India
Ogilvy is one of the largest marketing communications networks in the world. For two consecutive years (2012 and 2013) Ogilvy was named the Cannes Lions Network of the Year and the World's Most Effective Agency Network by the Effie Effectiveness Index.

Ogilvy India is the most awarded network in the country. The company’s creative and effectiveness recognition cuts across all it’s practices – advertising; digital marketing; customer engagement; public relations; healthcare communications; activation and shopper marketing.

The 1st ever Asian Jury President of the Cannes Lions Festival was appointed from Ogilvy India, reflecting the company’s creative leadership across the globe. Ogilvy India has also won the highest recognition at the Creative Abby Awards for 14 out of 15 years since the Advertising Club instituted this award.

The Brand Equity Agency Reckoner named Ogilvy the ‘No. 1 Agency in India’ for 9 consecutive years.

Ogilvy India has been named the Effie Agency of the Year consistently for the last 4 years; and Ogilvy Mumbai was been ranked the Most Effective Agency Office in the World by the Effies Worldwide Index in 2012 and again in 2013.

For more information on the Ogilvy network, please visit  
Follow Ogilvy on Twitter at @Ogilvy and on

About Smile Group
The Smile Group is a privately held group of ventures focused on the digital industry with extensive holdings in the consumer internet and media space. A business builder, the Smile Group partners with the best entrepreneurs, venture capitalists, and global companies to build scalable digital companies, expands operations and increases their footprint by rolling out internationally.

The Smile Group has partnered or built businesses with leading corporates like the WPP Digital, Ogilvy, Yahoo!, ScanGroup (Africa), Airbnb and Techcrunch, and worked with Silicon Valley and European investors.

The Smile Group’s Digital Media & Marketing businesses include SVG Media (Tyroo, Velocity, DGM, Precision Match, PlatformPlay, SeventyNine), Quasar, Prodigi and Squad Digital.

For more information on the Smile Group, please visit  

Lorraine Martin, Group Communications Officer, Ogilvy India, +91 9820072787

Acrobat Document ogilvy_pressrelease_smile_nov13.pdf

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