Measure what matters – tracking the consumer journey
13 November, 2013
livemetric, a new, integrated marketing measurement technology developed by award winning ad agency john st. helps brands understand the value of their consumers and the earned media impressions they generate.
— Advertising agency john st., Strategy Magazine’s Agency of the Year 2013, has publicly launched a measurement technology offering, livemetric, to provide brands with a holistic view of the outcomes of all of their marketing initiatives and to give greater context to their reporting by calculating category benchmarks for comparison.
livemetric uses traditional brand tracking and layers in ‘real time’ online behavioural metrics including social media insights to track a consumer’s journey, helping to understand the amplification of the consumer’s reach.
“The consumer journey is ever more important in today’s world of cross-media pollination and consumer multi-tasking. Brands are beginning to understand how their customers, who are vocal on social media platforms, can help amplify their communication campaigns. We see a change, that it’s consumers who help drive successful marketing versus brand owners, and this is essentially the new holy grail of marketing.” Arthur Fleischmann, President of john st.
livemetric, a web-based dashboard, is built on a framework of KPIs (key performance indicators) that are indicative of the consumer journey, and enables a brand to understand the correlation between their offline brand awareness and online traction. It draws on an ideology that there is a hierarchy of social behaviours and helps brands understand the value of the social media landscape. With this information, brands can begin to answer common social media questions like what the value of a like is, is a share more important than a tweet and what does integrated marketing ROI look like.
livemetric incorporates a proprietary research panel to help track a consumers attitude towards a brand’s awareness (the first KPI in the dashboard) and then aggregates different social behaviours from a brand’s owned and earned media data to fuel it’s attention, engagement, action, sentiment and echo KPIs. livemetric:
- Provides brands with a real-time, holistic view of the outcomes of all marketing initiatives 24/7
- Enables continuous optimization by identifying the most effective and efficient channels
- Offers normative data based on industry and competitive benchmarks for brands to assess their ongoing performance and set future goals against
“The beauty of calculating benchmarks for a client based on their direct competitors means that we’re able to add a greater level of context for their reporting. We plan to publish insights on the benchmarks we’ve been calculating in the new year; including the Canadian automotive category, retail apparel and finance sector”. Mat Meir, Director, livemetric
For more information about livemetric or to request a product demo, please contact firstname.lastname@example.org
livemetric is a measurement technology used by brands and advertising agencies to measure integrated marketing campaigns. Using traditional brand health tracking and real time digital measurement, the livemetric dashboard provides one holistic view of a brands performance by tracking it’s customers journey from casual brand awareness to brand advocacy. livemetric provides additional context for the metrics it presents by calculating industry benchmarks from the data it collects for it’s client’s brands and their competitors. For more information, visit www.livemetric.com
For more information, please contact:
416.348.0048 x 308
About john st.
john st. advertising is a creative ad agency based in Toronto, Canada that provides strategic planning, advertising, social, digital, design and experiential advertising to a broad range of packaged goods, automotive, retail, alcohol, service and pharmaceutical clients. Through unignorable tactics backed by sound strategies, john st. provides clients with measurable results. john st was nominated by Strategy Magazine for Agency of the year and Digital Agency of the Year in 2011 and 2012, taking home gold for Agency of the Year and bronze for Digital Agency of the Year in 2013. For more information, visit www.johnst.com
For more information, please contact:
416.348.0048 x 255