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YouEarnedIt announces hire of Steve Semelsberger as CEO

31 May, 2013

Steve Semelsberger

Employee engagement platform plans for high growth as it puts down roots in Austin

TEXAS — Steve Semelsberger has been hired as the CEO of YouEarnedIt, an innovative employee rewards and engagement platform that offers a best-in-class approach to employee recognition and corporate incentive programs. In the six months since its beta launch, YouEarnedIt has quickly grown to serve more than 30 companies, including RetailMeNot, Mass Relevance, Tempurpedic and 24/7 Media. Customers have seen an improvement in employee productivity and retention from using the platform, which is built to increase happiness at work.

Semelsberger was previously SVP & GM, Social Products Group for Demand Media, a publicly traded media and technology company (NYSE: DMD). He came to Demand Media through the acquisition of Pluck, a leading provider of customer interaction solutions. While at DMD, he also oversaw real-time events tool CoveritLive and Facebook publishing system RSS Graffiti.

Primarily via three Austin-based start-ups (iChat, Motive and Pluck), all of which were acquired and/or taken public, Semelsberger brings 16 years of early-stage executive, sales and marketing experience to YouEarnedIt. The startup recently moved its headquarters to Austin in order to align with the city’s friendly and open culture – and its strong talent pool.

“With YouEarnedIt, I’m thrilled by the opportunity to serve companies of all sizes with solutions that drive tangible business value and encourage positive work environments,” says Semelsberger. “Our world-class platform, innovative mobile experience and modern business model are already driving rapid growth – and I am excited to help increase our momentum. Further, I’m fired up to be part of an amazing team that is deeply committed to building another great Austin technology company.”

The hire marks an acceleration of investment for YouEarnedIt. Founder Kenny Tomlin remains Chairman while also serving as CEO of Rockfish, a digital innovation partner. Semelsberger’s experience will complement YouEarnedIt’s presence in the social enterprise space, says Tomlin.

“Steve’s experience in building, marketing and growing social products makes him a great asset to YouEarnedIt as we put down roots in Austin and continue our mission of supporting happiness at work,” says Tomlin, who recently relocated to Austin from Arkansas, where he founded both Rockfish and YouEarnedIt. “His success in the market with early-stage, high-growth companies is unmatched, as is his love of Austin. We can’t wait to see what the summer and fall brings for YouEarnedIt.”

About YouEarnedIt
YouEarnedIt is committed to increasing happiness at work via a fresh approach to commending organizational rock stars. With real-time peer recognition and valuable rewards provided across native mobile and Web experiences, the YouEarnedIt SaaS platform fosters employee engagement, productivity and retention. Headquartered in Austin, YouEarnedIt serves companies of all sizes across multiple categories, including industry leaders 24/7 Media, IDG, Mass Relevance, RetailMeNot and Tempurpedic. With easy onboarding, flexible fulfillment approaches and a consumer-class product experience, YouEarnedIt is transforming the enterprise software market. To learn more, visit

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