Mindshare North America appoints Chief Strategy Officer
31 May, 2013
Jordan Bitterman Joins Mindshare From Digitas
— Mindshare, the global media agency network, today named Jordan Bitterman to the newly created role of Chief Strategy Officer for Mindshare North America.
Bitterman, who comes to Mindshare from Digitas, will drive digital, content and communications planning for Mindshare in North America. At Digitas, Bitterman co-founded the Digitas NewFront, the forerunner to the Digital Content NewFronts, now a key, annual event in the digital marketplace.
His responsibilities will include driving inspiration for the Mindshare brand in North America through a series of internal initiatives, connecting Mindshare to the marketplace, focusing on critical industry partnerships and emerging technology, and delivering best-in-class work through leading the communications planning, content and digital disciplines. He also will focus on CMO level engagement and take a central role in the new business effort across Mindshare North America.
“Jordan is a rare and exceptional talent,” said Mindshare Global CEO Nick Emery. “As Chief Strategy Officer, he will harness distribution, content and technology to put real time adaptive solutions at our heart. This shows the scale of our ambition to be our clients’ lead marketing partner.”
Emery added that Bitterman will be based in New York and that he will take up his new role in mid-June.
At Digitas, Bitterman worked most recently as Senior Vice President, North America Lead for Social, Mobile & Content. Prior to that role he headed the agency’s New York media capability and served as a client lead on the agency’s global account with American Express. Earlier in his career, he worked as a Vice President of Media for Foote Cone & Belding, and in a range of media-related roles for Modem Media, Ammirati Puris Lintas and Fenn King Murphy.
A photo of Jordan Bitterman is available on request.
Mindshare is a global media agency network with billings in excess of US$29.2 billion (source: RECMA). The network consists of 113 offices in 82 countries throughout North America, Latin America, Europe, Middle East, and Asia Pacific, each dedicated to forging competitive marketing advantage for businesses and their brands. Mindshare is part of GroupM, which oversees the media investment management sector for WPP, the world’s leading communications services group.
GroupM is the leading global media investment management operation. It serves as the parent company to WPP media agencies including Maxus, MEC, MediaCom, and Mindshare. Our primary purpose is to maximize the performance of WPP’s media communications agencies on behalf of our clients, our stakeholders and our people by operating as a parent and collaborator in performance-enhancing activities such as trading, content creation, sports, digital, finance, proprietary tool development and other business-critical capabilities. The agencies that comprise GroupM are all global operations in their own right with leading market positions. The focus of GroupM is the intelligent application of physical and intellectual scale to benefit trading, innovation, and new communication services, to bring competitive advantage to our clients and our companies.
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