MEC hires first Executive Creative Director
24 May, 2013
Former Mother and StrawberryFrog creative Maurice Van De Ven joins as Executive Creative Director
Van De Ven will be backed by a creative team of three creative specialists
MEC, a leading media agency, (www.mecglobal.co.uk
), has appointed Maurice Van De Ven to the newly created role of Executive Creative Director.
Maurice joins from StrawberryFrog in Amsterdam where he was Creative Director, running the agency’s digital creative teams, including campaigns for P&G across EMEA, North America and Latin America. Prior to this, Maurice handled the Orange, Greenpeace and Yellow Pages accounts at renowned creative agency Mother, and was a leading contributor to the groundbreaking Somers Town Eurostar film by Shane Meadows. Before Mother, Maurice was Head of Special Projects at KesselsKramer, where he drove new initiatives and branded content ideas for clients like Absolut Vodka, City of Amsterdam and Agnes b.
Steve Hatch, CEO, MEC
said: “We’re delighted to have attracted a talent like Maurice to MEC. Ideas are as valued by our clients as much as our digital, data and core media skills. With work like GuardianWitness, Stoptober and Morrisons’ partnership with Ant & Dec helping our clients to grow, Maurice’s appointment will ensure we stay right at the edge of what’s possible.’
Maurice will work within MEC award-winning owned and earned media team MEC Access, working into its Managing Director Tove Okuniwwa, as well as helping to drive a creative culture throughout MEC. Maurice will have direct responsibility for MEC Access’ creative output and team, including former UK Cannes Young Lions winners Rosie Duncan and Laura Robinson, as well as Shane O’Byrne who was founder of social media and digital creative shop DBM Group.
Maurice Van De Ven, Executive Creative Director, MEC
said: "Having spent 16 years working in award winning creative agencies, creativity is a subject I feel strongly about. I've seen how an idea can change everything. MEC understands this and audiences like no one else can. On top of that, it's also a media agency made up of curious, energetic and smart people - making it a great environment to create work. I want to make brilliant work. And help other people to make work better than that."
MEC help their clients explore what’s possible, inspiring and guiding them to the optimum solution for their brands. Then they exploit it, delivering maximum value to them.
Their services include: Media planning and buying ~ Digital media ~ Mobile ~ Search ~ Performance marketing ~ Social media ~ Analytics and Insight ~ Sport, Entertainment & Cause ~ Multi-cultural ~ Content ~ Retail ~ Integrated Planning.
Their 4,500 highly talented and motivated people work with domestic and international clients in 84 countries and are a founding partner of GroupM.
To find out more, visit us at www.mecglobal.com