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FIA Formula E Championship appoints MediaCom as Agency of Record

22 May, 2013


LONDON — The FIA Formula E Championship has named MediaCom, one of the world’s leading media communications specialists and a member of WPP, as its Agency of Record for its inaugural season.

Two specialty businesses within MediaCom will work alongside Formula E to deliver meaningful, synergistic brand partnerships ahead of the 2014 season, which will see fully-electric Formula cars race on 10 street circuits worldwide including London, Beijing, Rio de Janeiro, Los Angeles and the latest city to be revealed, Bangkok.

MediaCom Sport, the agency behind major commercial partnerships including legendary footballer Pelé, will ensure that the Formula E Championship becomes a ‘go-to partner’ for global brands. Its goal is to enable clients, interested in leveraging this unique link between sport and sustainability, to make this an integral part of their marketing communications.

Meanwhile, MediaCom Beyond Advertising, will provide advice to major brands whilst ensuring they’re able to maximise the value of this unique global property via activation and content strategies.

“MediaCom is honoured to be part of the world’s first all-electric racing championship,” said Marcus John, Global Head of Sport at MediaCom Sport. “We are excited to begin working with Championship promoter Formula E Holdings and briefing global brands about how they can partner this ground-breaking sport, which is transforming the future of transportation. Formula E offers the perfect platform for companies to demonstrate their commitment to sustainability in an authentic way.”

Alejandro Agag, CEO of Championship promoter Formula E Holdings, added: “We’re delighted to welcome MediaCom onboard and to help us connect with global brands that share the same commitment to innovative technology and sustainability as we do. With MediaCom being one of the world’s leading media communications specialists, we‘re confident their expertise is going to help ensure the FIA Formula E Championship is a great success and enjoyed by motorsport fans worldwide.”

For further information please visit

For media enquiries, please contact:
Joanne Brenner, PR Associate Director
+ 44 (0)20 7158 5770  

Tom Phillips, FIA Formula E Press Officer
+44 (0)207 559 9713 // +44 (0)7812 206260  

About FIA Formula E Championship
Formula E is a new FIA (Fédération Internationale de l'Automobile) championship featuring racing cars powered exclusively by electric energy. It represents a vision for the future of the motor industry over the coming decades. The races will be held in the heart of the world’s leading cities, around their main landmarks. Demonstrations of the first cars will commence in 2013, followed by the first official electric car race in 2014. The plan is for a grid of 10 teams and 20 drivers in 2014. The FIA has expressed its delight with the sport’s shared values of clean energy and sustainability. Formula E hopes to promote general awareness around sustainability. It also intends to serve as a framework for R&D around the electric vehicle and accelerate general interest in these cars for personal use.

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About MediaCom Sport
MediaCom Sport is the specialist sports sponsorship and strategy team within MediaCom. They offer four key areas of services: strategic advice, rights negotiation, rights activation and measurement. Headed by former IMG SVP & Managing Director of Asia Pacific Marcus John, MediaCom Sport works alongside MediaCom’s Global Account Directors, to manage the relationship with key sporting bodies and to provide clients with first hand access to these opportunities in order to help them meet their ever-more complex marketing challenges. MediaCom Sport also work closely with the MediaCom Beyond Advertising team and GroupM’s Entertainment & Sports Partnerships group to communicate client engagement in sports across all consumer touch points. For more information on MediaCom Sport, click here.

About MediaCom
MediaCom is one of the world’s leading media communications specialists, with billings exceeding US $28 billion (Source: RECMA 2012). It employs 4,600 people in 113 offices across 89 countries around the globe. The company’s strategy is driven by its “People first, better results” philosophy, which places people – consumers, clients and employees – at its core to generate optimum business results. MediaCom was named Network of the Year at the Festival of Media 2012 and 2010, as well as M&M Network of the Year for three consecutive years 2011, 2010 and 2009.

MediaCom Worldwide is a member of WPP, the world's largest marketing communications services group, and part of GroupM, WPP’s consolidated media investment management arm. For more information, visit  

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