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OgilvyOne appoints Mark South to head up Consultancy Practice

21 May, 2013

Mark South

OgilvyOne has hired Mark South as Regional Director of Strategic Services for Europe, Africa and the Middle East (EAME). Mark will help build the Marketing Effectiveness Practice across the region, and all the Ogilvy & Mather UK Group disciplines. He will sit on the UK Group Board and report to Annette King, CEO OgilvyOne EAME, and Sam Williams-Thomas, CEO OgilvyOne UK.

Mark joins from PricewaterhouseCoopers (PwC), where he led the marketing effectiveness practice and developed the client proposition. Prior to joining PwC, Mark worked at PA Consulting where he set up the Retail Consulting Practice, and IBM, where he led the consumer launch of Chip & PIN payment technology in the UK on behalf of a consortium of banks and payment providers.

Sam Williams-Thomas said: “Mark has led a number of high profile marketing transformation programmes and brings a wealth of consulting, customer engagement, and business development experience to OgilvyOne. Mark will help underpin our dual focus on creativity and effectiveness, and further strengthen our leadership team. It’s great to have Mark on board.”

Mark South said: “The world of marketing consulting is changing as our clients’ needs are changing, and the timing could not be better for OgilvyOne to be offering a new, fresh and exciting perspective for clients. I am thrilled to be joining the Ogilvy family and to get to work with such a great team.”

For further information contact:
Poppy Nagra
Group Communications
Ogilvy & Mather UK
Tel. +44 (0)7345 3314
BB. +44 (0)7785459548

About OgilvyOne Worldwide
OgilvyOne Worldwide is the strongest, most experienced and most highly awarded one-to-one marketing network in the world, with over 100 offices in 40+ countries. It provides clients with a full range of direct, consulting and interactive services to deliver profitable customer relationships. The roster of clients is equally balanced between global clients including American Express, British Airways, IBM, Intercontinental Hotels Group, Kimberly-Clark, Nestlé and Unilever, UPS and leading clients in our local markets. OgilvyOne Worldwide is a unit of Ogilvy & Mather, a WPP company (NASDAQ: WPPGY), one of the world's largest communications services groups. For more information, visit

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