SulAmérica has new advertising and digital marketing agencies in Brazil
20 May, 2013
SulAmérica Seguros, Previdência, Investimentos e Capitalização - the biggest independent insurance company in the Country with a 117-year history - has just finished the bidding process that picked New Energy as its advertising agency and VML Brazil as responsible for its digital-marketing account. Both companies belong to Grupo Newcomm.
"We are excited because we considered that New Energy and VML Brasil can add much more to our work. SulAmérica has a great challenge, both in the digital medium and in the process of communicating the brand positioning. We trust these new partners," says SulAmérica's marketing director, Zeca Vieira.
According to Walter Longo, New Energy president and Strategy and Innovation Mentor at Grupo Newcomm, winning the advertising account of the biggest independent insurance company in Brazil inaugurates a new phase in the agency's expansion plans. “It's a great honor to have the opportunity to contribute to the strengthening of one of the most traditional brands in the Brazilian market. With SulAmérica, we will further intensify or multidisciplinary actions,” he says.
To Fernando Taralli, VML Brazil president, the addition of SulAmérica to the client portfolio represents a great challenge. “We are going to work to further strengthen the SulAmérica brand in the digital environment, which is becoming more and more competitive and relevant to the companies that work in the insurance segment.”
SulAmérica Seguros, Previdência, Investimentos e Capitalização, with a 117-year history, is the biggest independent insurance company in the Country. Since October 2007, it has entered Level 2 of BM&FBovespa's Differentiated Corporate Governance Practices. In 2012, it registered R$ 10.6 billion in premium revenues, which represents a 12.5% growth in comparison to the previous year. In the first quarter of 2013, it totaled R$ 2.9 billion in premium revenue and had a net profit of R$ 23.6 million. With over 6.7 million clients, SulAmérica acts in five segments: Health and Dentistry; Automobiles and P&C lines; People (Life and Personal Accidents) and Private Pension; Asset Management; and Capitalization.
About New Energy
The most recent Grupo Newcomm operation, New Energy began its activities in October 2011 with one of the main advertisers in the country in its portfolio: P&G. Presently, the team led by the president Walter Longo and COO Sylvia Panico is responsible for the communication strategy of the brands Downy, Koleston, Pantene, Wella, Wella Pro Series, Old Spice, Hipoglós, Grupo Multipar, Açúcar União and Crayola.
As Grupo Newcomm’s full-service company with digital DNA, VML answers for online communication for big clients such as Casas Bahia, Daffi, Fedex, Groupon, Paramount Pictures, Açúcar União Singapore Airlines, LG and the start-ups Meu Amigo Pet, Mobbly, Tricae, Kanui and West Wing. The agency was one of the highlights of Advertising Age’s 2012 Agency A-List Program, the ranking of the North-American VM Market. In Brazil, in the same period, its clients elected it the second best digital agency in the country, according to AgencyScope, from Grupo Consultores. Still according to the survey, the agency is also among the Top Ten of the general market ranking, coming in ninth place.
For media enquiries, please contact:
Communications Manager, VML and New Energy
Tel.: +55 11 3026-4558 / +55 11 3026-4400