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Dyson appoints Mindshare to global media account

10 May, 2013


LONDON — Dyson, the British technology company best known for its cyclonic vacuum cleaners, has appointed Mindshare to its £120m global media account following a competitive pitch.

The appointment, which was driven by Dyson’s desire to consolidate into a single, global agency, sees media duties move from a range of agencies including PHD (UK) and UM (US) into Mindshare.

Nick Emery, Global CEO Mindshare, said: “Dyson is an ingenious technology company with huge ambitions. It’s a privilege to be selected to partner with them worldwide.”

Dyson, founded in 1993 by Sir James Dyson, sells its products in 67 markets and employs 4,400 people worldwide.

For further information or photos please contact Greg Brooks at Mindshare Worldwide – or +44 (0) 20 7969 4158 or +44 (0) 7826 869312

Click here for Dyson product photography.

Mindshare is a global media agency network with billings in excess of US$29.2 billion (source: RECMA). The network consists of 113 offices in 82 countries throughout North America, Latin America, Europe, Middle East, and Asia Pacific, each dedicated to forging competitive marketing advantage for businesses and their brands. Mindshare is part of GroupM, which oversees the media investment management sector for WPP, the world’s leading communications services group.

GroupM is the leading global media investment management operation. We serve as the parent company to WPP media agencies including Maxus, MEC, MediaCom, and Mindshare. Our primary purpose is to maximize the performance of WPP’s media communications agencies on behalf of our clients, our stakeholders and our people by operating as a parent and collaborator in performance-enhancing activities such as trading, content creation, sports, digital, finance, proprietary tool development and other business-critical capabilities. The agencies that comprise GroupM are all global operations in their own right with leading market positions. The focus of GroupM is the intelligent application of physical and intellectual scale to benefit trading, innovation, and new communication services, to bring competitive advantage to our clients and our companies.

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