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#OgilvyChange to host 'Nudgestock'

9 May, 2013


UK’s largest gathering of behavioural sciences experts, at Digital Shoreditch 2013

• One-day event will take place on Friday 24th May at Shoreditch Town Hall
Click here for tickets

LONDON — #OgilvyChange, the specialist behavioural sciences practice of Ogilvy & Mather UK, is to host Nudgestock, the UK’s largest gathering of behavioural sciences experts on Friday 24th May at Shoreditch Town Hall. Hosted by O&M’s Vice-Chairman, Rory Sutherland, this one day event, taking place during Digital Shoreditch 2013, will see some of the biggest names in behavioural economics discussing online psychology, the science of understanding why people make irrational decisions and the art of nudging their choices for a preferred outcome.

Discussing the psychology behind the decisions individuals make will be some of UK’s leading behavioural scientists, award winning authors and personalities from the creative advertising and design industries including Rory Sutherland, Nassim Taleb, author of The Black Swan and Dr Laurie Santos from Yale University. Rory Sutherland, Vice-Chairman, Ogilvy & Mather UK commented: “There is a big difference between invention and innovation. The best inventions in the world are worthless unless people choose to adopt them - and change their behaviour as a result. This conference is an important first step towards making technologists and psychologists natural bedfellows.”

Digital Shoreditch is an annual festival which celebrates and showcases the outstanding creative, technological and entrepreneurial talent in East London and Tech City. Now in its third year, Digital Shoreditch will run from 20th May to 31st May at Shoreditch Town hall.

For further information, visit  

For further information contact:
Poppy Nagra
Group Communications
Ogilvy & Mather UK
Tel. +44 (0)7345 3314

The Nudgestock line up includes:
Nassim Taleb, author of The Black Swan
Paul Ormerod, renowned economist and author
Paul Dolan, London School of Economics
Paul Craven, Goldman Sachs
Laurie Santos, Yale University
Nick Chater, Warwick Business School
Nick Southgate, IPA Behavioural Consultant & School of Life
Rory Sutherland, The Wiki Man
Jez Groom, founder of #ogilvychange
Oliver Payne, The Hunting Dynasty
Leigh Caldwell, The Irrational Agency
Natalie Nahai, The Web Psych
Simon Ruda, Cabinet Office
John Kearon, Brain Juicer

About Ogilvy & Mather
Ogilvy & Mather is one of the largest marketing communications companies in the world. In 2012, O&M was named Cannes Lions Network of the Year and Most Effective Agency Network by the Effies Global Effectiveness Index. The company is comprised of industry leading units in all of the following disciplines: advertising; public relations and public affairs; branding and identity; shopper and retail marketing; healthcare communications; direct, digital, promotion and relationship marketing; consulting, research and analytics capabilities; branded content and entertainment; and specialist communications. O&M services Fortune Global 500 companies as well as local businesses through its network of more than 450 offices in 120 countries. It is a WPP company (NASDAQ: WPPGY). For more information, visit, or follow us on Twitter at @OgilvyWW and on

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