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Millward Brown names Prasun Basu as Managing Director South Asia Region

27 March, 2013

Millward Brown

MUMBAI, INDIA — Millward Brown, a global leader in brand, media and communications research, today announced the appointment of Prasun Basu as Managing Director South Asia Region.

In his new role, Prasun will report to Africa, Middle East and Asia Pacific (AMAP) CEO Travyn Rhall and will join the AMAP Executive Board. His remit will involve leading Millward Brown’s operations across India and also expanding operations South Asia. Millward Brown currently has offices in Mumbai, Gurgaon and Bangalore.

He takes over from Shishir Varma, who served as Managing Director for India for five years and is moving to become Chief Client Officer for the AMAP region, based out of Dubai.

Commenting on his appointment, Prasun Basu said: “I am delighted to have been appointed to lead Millward Brown across South Asia at such an exciting time for both the region and our company’s development. From its set-up in 2008, the organization has grown significantly under Shishir’s leadership. As relationships with our clients mature, it becomes more important than ever that we continue to provide our clients with the very best consumer-based advice on managing their marketing investments, as branding and the role of media increases in importance across the rapidly-changing but incredibly diverse region”.

Prasun joined Millward Brown in May 2011 as Managing Director of East Africa operations, before more recently leading the newly-formed Middle East and North Africa business units. Prior to joining Millward Brown, Prasun was at Nielsen for five years in a number of positions, latterly as Head of Consumer Research for the India Region as well as Head of BASES for Africa, Middle East and India. He has also worked at IMRB where he headed up Millward Brown operations and extensively at The Gallup Organisation in the US, India, Thailand and Singapore.

Travyn Rhall, CEO AMAP, said: “Prasun is a hugely experienced researcher with a proven track record who will lead the business to best serve our clients in this increasingly important region. His rare management talent and passion for the business of brands make him an invaluable addition to both the India and regional management teams”.

Prasun is a frequent presenter and writer for many prestigious journals, publications and seminars. He co-authored the article ‘The New Indian Consumer’ published in the Harvard Business Review in 2006, and ‘The Curve-fitting Problem’ in the leading journal Philosophy of Science. He has been featured in BBC Worldwide and the Time magazine.

Prasun will be based in the company’s Mumbai office.

For further information please contact:
Dominic Harders
Marketing Director, AMAP  
(T) +65 6854 7418

About Millward Brown
Millward Brown is a leading global research agency specializing in effective advertising, strategic communication, media and brand equity research. Millward Brown has helped its clients build strong brands and services through a set of comprehensive research-based qualitative and quantitative solutions. We have 88 offices in 58 countries. Our additional specialist practices include Dynamic Logic (global leader in measuring digital marketing effectiveness), a network of media experts (measuring mass media effectiveness), Firefly (our global qualitative network), The Neuroscience Practice (using neuroscience to optimize the value of traditional research techniques) and Millward Brown Optimor (focused on supporting clients to maximize their return on brand and marketing investments). Millward Brown is part of Kantar, the insights, information and consultancy division of WPP.

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