Millward Brown announce changes to AMAP Regional Board
25 March, 2013
— Millward Brown, a global leader in brand, media and communications research, today announced changes to further strengthen its Africa, Middle East, Asia Pacific (AMAP) Executive Board.
The changes will see two existing Board members in new roles - Shishir Varma has been appointed as Chief Client Officer and Deepender Rana takes on the newly created position of Chief Client Solutions Officer. Prasun Basu will also join the Board after being promoted to Managing Director for the South Asia sub-region.
As Chief Client Officer, Shishir’s remit will involve guiding key client strategy and relationships, and ensuring the client service organisation across the region is genuinely client-focused. Having worked with Unilever in India and then for the last thirteen years with Millward Brown in China, Japan, Australia and India, Shishir is in a unique position to understand diverse client needs across the region. Shishir will be moving to Dubai which is a part of the fast growing Africa and Middle East region.
Commenting on his appointment, Shishir said ”Our clients want us to be global and local at the same time, and help them navigate the complexity of this region which includes both developed and emerging markets. In addition to helping western multinationals to grow in this region, we are also helping Asian and African corporations to build global brands.”
Shishir will step down from his current position as Managing Director of Millward Brown in India at the beginning of April. His replacement, Prasun Basu, previously led Millward Brown’s business in the Middle East and North Africa.
Deepender Rana’s new role as Chief Client Solutions Officer will oversee strategy, development and deployment of offer innovation. Rana has been in management and client roles with Millward Brown for fourteen years in Hong Kong and Shanghai, including the last five years as Chief Client Officer.
Commenting on his appointment, Rana said ”Clients are challenging us to continuously innovate, and are increasingly happy to co-create with us. This has led to us coming up with world class solutions such as Cross Media which answer burning client issues around redeployment of marketing and media budgets. We are also innovating our core offer of Brand and Communications Tracking to be leaner, faster and more predictive of future sales growth. Our initiatives to integrate non survey data such as Facial Coding in our Link Creative Development suite, are getting rave reviews from clients who are discovering new insights into the consumer mind. And we are now seriously exploring the exciting possibilities of mobile, which will be an industry game changer.”
All positions report to CEO – Africa, Middle East and Asia Pacific, Travyn Rhall. Travyn Rhall, CEO AMAP, Millward Brown, said: “I’m delighted to be able to announce these changes which reflect our continued emphasis on creating maximum value for our clients. Re-structuring how we lead and organise client responsibilities and solutions will also make it possible for us to deploy our strategies faster and with greater consistency. Our region has grown dramatically over the last five years which is testament to the wholehearted support from our clients, and the hard work of all our employees.”
For further information please contact:
Marketing Director, AMAP
(T) +65 6854 7418
About Millward Brown
Millward Brown is a leading global research agency specializing in effective advertising, strategic communication, media and brand equity research. Millward Brown has helped its clients build strong brands and services through a set of comprehensive research-based qualitative and quantitative solutions. We have 88 offices in 58 countries. Our additional specialist practices include Dynamic Logic (global leader in measuring digital marketing effectiveness), a network of media experts (measuring mass media effectiveness), Firefly (our global qualitative network), The Neuroscience Practice (using neuroscience to optimize the value of traditional research techniques) and Millward Brown Optimor (focused on supporting clients to maximize their return on brand and marketing investments). Millward Brown is part of Kantar, the insights, information and consultancy division of WPP.