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Y&R Beijing appoints Jeff Leong as client services director

19 March, 2013

Jeff Leong

BEIJING — Charles Sampson, chief executive officer Y&R China, has announced the appointment of Jeff Leong as client services director Y&R Beijing.

With over 13 years of experience, Jeff Leong joined the advertising industry as a fresh Business and Marketing graduate from Malaysia’s HELP Institute. Having started out as an Account Executive, Leong has worked his way up to his new role as Client Services Director.

Leong has worked on mostly regional and global account, on brands ranging from Nokia, Dell, and Avon, to P&G, Reckitt Benckiser, and Nestlé, with a good grasp of the communications industry’s many facets. With a strong knowledge of key markets including China, Malaysia, Singapore, South Korea, India, Indonesia, Thailand, Japan, Taiwan, Philippines, ANZ, Middle East, Africa & LATAM, Leong strong believes to “never be afraid to toil the midnight oil while others are sleeping.”

“We welcome Jeff to Y&R at a time when the network continues to grow in China and the region as a whole. We have a number of new business wins already this year, exciting additions to our existing portfolio of brands including Gap, Dell and Mizone,” said Y&R China CEO Charles Sampson. “Jeff’s extensive experience in senior roles on brands like Nokia and Dell means his strong technology expertise is an ideal asset in the North of China where many accounts are in the tech category.”

Before joining Y&R, Jeff Leong was business director at Soho Square Shanghai, working on the Avon regional business focussing on key markets China, India, Taiwan, Philippines, Malaysia & ANZ. Leong also previously worked on Dell at Enfatico, on the Huawei account, and on projects for Lenovo via OgilvyOne Beijing. Prior to that, Leong was global group account director on Nokia at Bates 141 China.

Media enquiries:
Magz Osborne
Regional Communications Director
Y&R Asia
Tel: +65 6671 3106
Mobile: +65 9029 9271

About Y&R
Y&R is one of the world's leading global marketing communications companies. The agency’s work spans the communications spectrum and reflects the transformation that digital has driven across all media. We bring together the most experienced and most passionate leaders in strategic planning, channel planning, digital proficiency, and creative to create exceptional storytelling campaigns that build strong connections between our clients and their customers all around the globe.

In the past few years, the agency’s work has gained strong recognition by the industry. Y&R moved up to #6 from #14 on the Gunn Report and RKCR/Y&R is #1 in the U.K. and ranks #5 on Gunn's most awarded agency table. In 2010 at Cannes, Y&R was the #3 network worldwide. Y&R New York was the most awarded in the U.S. and #2 worldwide. The agency was also Network of the Year at the Art Directors Club, London International Awards and EPICA. This past year, Y&R added Network of the Year honors from the Dubai Lynx Awards to its credits and held on to the #1 ranking at the Art Directors.

Y&R has 186 offices in 90 countries around the world. Its clients are some of the world’s most prestigious global brands, including Virgin Atlantic, Xerox, Revlon, Beeline, Campbell’s Soup Company, Colgate-Palmolive, Danone, GAP, Land Rover, MTV, LG and Telefonica, to name a few.

About Y&R Asia
The Y&R Asia network is headquartered in Singapore and has offices in China, Hong Kong, Japan, the Philippines, Korea, Vietnam, Indonesia, Thailand, India and Malaysia.

The Y&R Philosophy – Resist The Usual
We are united around a single mission: To Resist the Usual. This philosophy is at the heart of everything we do – our approach to business, our creative product, client relationships, our people. We live to innovate, to differentiate ourselves and our clients.

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