VML Qais wins digital duties of HealthFore
18 March, 2013
— VML Qais, the Indian arm of Cannes Lion-winning network VML, has won all the digital duties for Religare Technologies’ Healthcare IT service offering - HealthFore.
Covering the entire gamut of healthcare operations for providers on all levels, HealthFore provides robust, scalable and efficient IT platforms across a wide spectrum of care delivery including a unique mHealth service where patients can talk to medical practitioners on their Airtel mobile phones.
VML Qais will be responsible for developing the digital roadmap of all the B2B services of the HealthFore brand – including website builds, social media and SEO.
Commenting on this prestigious appointment, VML Qais CEO Tripti Lochan said: “We are extremely excited to be working with HealthFore on this unique and dynamic service offering. Healthcare in India is growing exponentially, and we are proud to have been chosen as the agency that will partner HealthFore in their growing thrust towards bettering healthcare services in the country.”
“We are delighted to be working with VML Qais as we grow and expand the healthcare market in India. As we move forward, digital will play an increasingly key role is helping us reach out to the right audience and educate users on our various products. We found VML Qais to be the right partner, in both capability and spirit, to take us where we want to go,” said Pankaj Vaish, CEO, HealthFore.
The HealthFore win is an exciting addition to VML Qais’ already robust portfolio of clients in India, which include Mahindra & Mahindra, ICICI Bank, Revlon India, Tata Motors and Mahindra 2 Wheeler.
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About VML Qais
VML Qais is the Asian arm of the VML network, serving the region from offices in Singapore and India. VML Qais is an award-winning, strategic, full-services digital agency. Since 2004, it has been helping multinational clients, government agencies and digital start-ups to chart their digital course and implement groundbreaking online initiatives. Its service lines include digital and marketing strategy, user experience, technology development, research and analytics, mobile and channel management, social media, search marketing, online advertising, and media management services.
About Religare Tech
Religare Technologies Limited is the IT services business of a large diversified Indian business group with presence all across the globe. The promoter group pursues aggressive business interests globally in IT products (Dion Global Solutions and Religare Technologies) Financial Services (Religare Enterprises), Health Care (Fortis Health Care), Wellness (Religare Wellness), Diagnostics (Super Religare Laboratories) and Aviation and Travel (Religare Voyages).
Religare Technologies delivers efficient solutions that fit client needs and help them increase productivity and boost revenue. The Healthcare Solutions Division provides products and services that help healthcare providers achieve business objectives while providing quality patient care. It also focuses on creating innovative solutions and platforms that makes healthcare information available to the consumers to provide them with continuum care, 24x7.