MEC named Agency of Record for Simmons
8 March, 2013
Leading mattress company hires agency for media buying and planning
MEC North America (www.mecglobal.com
today announced that it has been selected as media agency of record for Simmons Bedding Company (http://www.simmons.com
), a 140-year old company and one of the world's largest mattress producers and maker of BEAUTYREST®. Effective immediately, MEC will be responsible for media planning and buying.
MEC will support the Beautyrest® and COMFORPEDIC FROM BEAUTYREST brands with targeted and strategic media efforts, promoting the company’s commitment to help its consumers attain a higher quality of sleep with superior mattresses that provide recharging sleep. Building on Simmons’ successful brand promise, “Living Life Fully Charged®,” MEC will focus much of its efforts around the company’s revolutionary Beautyrest® Recharge technology.
Jeff Willard, EVP of Marketing at Simmons, commented, “We’re thrilled to bring MEC on board to handle media duties. We have undergone a complete brand transformation at Simmons and with this we are are reaching consumers at a level that is unprecedented in Simmons' history. As we set a goal of delivering 2 billion target impressions to our consumers in 2013, MEC’s proven record of using analytics and insights to reach audiences at all touch points, is the perfect fit for our needs. We believe this partnership will help to quickly reestablish Simmons as the leader in the premium bedding market, and can’t wait to start working together.”
“Simmons is the type of client we love to work with- strong leadership, with an agile marketing team who embrace their media agency as partners.” said Eamonn Store, President of MEC Global Solutions. “We’ve moved from contract discussions to media planning in a very short space of time and we’ll be activating our first campaign very soon. This urgency and energy with the client motivates our team to deliver exciting work across paid, owned and earned media chanels.”
The search was conducted internally from the Simmons headquarters in Atlanta, Ga. Simmons manufactures and markets a broad range of products including Beautyrest®, Beautyrest TruEnergy™, Beautyrest Black®, ComforPedic® from Beautyrest®, and BeautySleep®, and operates 19 conventional bedding manufacturing facilities across the United States, Canada and Puerto Rico. Simmons also serves as a key supplier of beds to many of the world's leading hotel groups and resort properties. The new relationship begins immediately.
We help clients explore what’s possible, inspiring and guiding them to the optimum solution for their brands. Then we exploit it, delivering maximum value to them. Our services include: Media planning and buying ~ Digital media ~ Mobile ~ Search ~ Performance marketing ~ Social media ~ Analytics and Insight ~ Sport, Entertainment & Cause ~ Multi-cultural ~ Content ~ Retail ~ Integrated Planning. Our 4,500 highly talented and motivated people work with domestic and international clients in 84 countries and we are a founding partner of GroupM. To find out more, visit us at www.mecglobal.com
About Simmons Bedding Company
Atlanta-based Simmons Bedding Company ("Simmons") is one of the world's largest mattress producers and the maker of Beautyrest®. Simmons manufactures and markets a broad range of products including Beautyrest®, Beautyrest TruEnergy®, Beautyrest Black®, ComforPedic from Beautyrest™and BeautySleep®. Simmons operates 19 conventional bedding manufacturing facilities across the United States, Canada and Puerto Rico. Simmons also serves as a key supplier of beds to many of the world's leading hotel groups and resort properties. Simmons is committed to developing superior mattresses and promoting a higher-quality sleep, helping ensure consumers around the world are LIVING LIFE FULLY CHARGED®. For more information, visit www.simmons.com
, or follow Simmons on Facebook, Twitter and YouTube.