Burson-Marsteller launches $1.6 million CSR program to mark diamond anniversary
6 March, 2013
SYDNEY — Burson-Marsteller
Australia (B-M), a leading Australian public relations and communications consultancy, is celebrating the 60th anniversary of its founding in New York by pledging $1.6 million in consultancy time through a new global initiative called the Burson-Marsteller Giving-Back Service (GBS) Project.
The B-M GBS Project is a worldwide community service commitment involving the company’s 2,300 employees in 110 countries. B-M is participating in the program and employees will have the flexibility to choose where to direct their efforts, either through pro bono communications services or the provision of ground support to the Australian charities and non-government organisations of their choosing.
“It’s great that we are marking this important milestone by giving back rather than just patting ourselves on the back,” says CEO and market leader, Christine Jones.
“As a company, we have always embraced CSR programs as we believe they are a critical component of corporate best practice. We’ve helped charities such RedKite
; raised money for those affected by natural disasters; and participated in team events such as the City to Surf, the Marathon and Movember. We look forward to seeing how the GBS Project unfolds around the world throughout the year,” said Jones.
Burson-Marsteller opened an office in Australia in 1980, becoming one of the first international firms to establish a presence in this market. Since then, B-M has supported some of Australia’s most high profile events and communications campaigns including:
1988 World Expo in Brisbane
1992 Arnotts takeover by the Campbell Soup Company
1995 Launch of Microsoft Windows 95
1996 Privatisation of the Commonwealth Bank
1997 Privatisation of Telstra with Share Offer (T1)
1998 The Victorian Gas Crisis
1999 Privatisation of Telstra with Share Offer (T2)
2002 Launch of Botox in Australia
2005 Launch of the A-League for Football Federation of Australia
2012 Launch of HP’s world class Next Generation Data Centre in Sydney
2012 Launch of Greenough River Solar Farm, Australia’s first large-scale solar farm
Today B-M works with a number of leading clean energy, professional services, enterprise technology, government, financial services, tourism and FMCG clients through its corporate and public affairs, technology and brand marketing practices.
“Burson-Marsteller Australia has always had a reputation for providing high-level insight and strategy as well as delivering outstanding business results for our clients. We’re very proud of our 60-year heritage and will continue to build on our rock solid foundations,” said Jones.
For more information, please contact:
Tel: +61 2 9928 1516
For further information please visit: http://bmaustralia.tumblr.com
or follow: @BMaustralia
Notes to editor:
To launch celebrations for Burson-Marsteller’s 60th Anniversary, on Tuesday, March 5 in New York, the firm’s Founding Chairman Harold Burson, Worldwide Chair and Chief Executive Officer Donald A. Baer rang the opening bell at the NASDAQ MarketSite located in New York City’s Times Square. NASDAQ is the exchange on which the shares of Burson-Marsteller’s corporate parent WPP are traded.
Burson-Marsteller, established in 1953, is a leading global public relations and communications firm. It provides clients with strategic thinking and program execution across a full range of public relations, public affairs, reputation and crisis management, advertising and web-related strategies. The firm’s seamless worldwide network consists of 73 offices and 82 affiliate offices, together operating in 108 countries across six continents. Burson-Marsteller is a part of Young & Rubicam Group, a subsidiary of WPP (NASDAQ: WPPGY), the world’s leading communications services network. To learn more about Burson-Marsteller visit www.burson-marsteller.com