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Y&R Beijing wins four Cannes Lions for Moleskine, UNICEF and Penguin

25 June, 2013

Young & Rubicam

CANNES — Y&R Beijing has won four Cannes Lions, one Silver and three Bronze, for Moleskine, UNICEF and Penguin, as well as 22 Shortlists overall.

This four Lions and 22 Shortlists haul is Y&R China’s best performance at Cannes yet.

The Silver Design Lion 2013 was awarded to the ‘Every One Has a Story’ Moleskine campaign for client Wenfangjushe Co. The client brief was to build an image which related to art and design in China's market, for world renowned notebook Moleskine. Through acts of art, the campaign tells the stories of how Moleskine notebooks associate with grand masters in the art world. The works and the exhibition accomplished the objective, with several local art museums wanting to keep the books as permanent collections.
The two Bronze Outdoor Lions were awarded to ‘Round’ and ‘Triangle’ from the ‘Breast is Best’ campaign for UNICEF, which raised awareness of the benefits of breastfeeding over infant formula; and to ‘Knitting’ and ‘Cooking’ for Penguin Audiobooks, Penguin China.

The Bronze Press Lion was also awarded to work for Penguin China, the ‘Change Direction’ campaign comprising five ads in total entitled ‘Paparazzi’, Chef, Jockey, Acupuncturist, and Footballer.

Credits (Moleskine):
    Nils Andersson
ECD:    Ronnie Wu
CD:      Donghai Liu
CD:      Odding Wang
Art Director:    Nils Andersson
Art Director:    Odding Wang
Copywriter:     Nils Andersson
Copywriter:     Odding Wang
Illustrator:      Odding Wang
Designer:        Meng Yang
Director:         Jinrong Li

Media enquiries:
Magz Osborne
Regional Communications Director
Y&R Asia
Tel: +65 6671 3106
Mobile: +65 9029 9271

About Y&R
Y&R is one of the leading global marketing communications companies. It is made up of the
iconic Y&R Advertising agency; VML, one of the most highly regarded and fastest-growing digital agencies in the world, and iconmobile, one of the premier mobile marketing companies.

Y&R also includes specialized companies in every region, such as Bravo, SicolaMartin, Banner, to name just a few, as well as global marketing practices, such as Tech.YR and Y&R Sports Group.

Y&R’s founder, Raymond Rubicam, believed that the company’s mission was to Resist the Usual on behalf of our clients. Today, that is kept alive by melding top-flight creativity with innovation to create new consumer experiences.

Y&R’s largest agency, Y&R Advertising, has 186 offices in 90 countries around the world, with
clients that include, Campbell’s Soup Company, Colgate-Palmolive, Danone, Virgin Atlantic,
Xerox, Revlon, GAP, Land Rover, and Telefonica, among many others.

About Maynilad
Maynilad is owned by the Metro Pacific Investments, Inc. (MPIC) and DMCI Holdings, Inc. (DMCIHI). It is a concessionaire of the MWSS for the West Zone of the Greater Manila Area, which is composed of the cities of Manila (all but portions of San Andres & Sta. Ana), Quezon City (west of San Juan River, West Avenue, EDSA, Congressional, Mindanao Avenue, the northern part starting from the Districts of the Holy Spirit & Batasan Hills), Makati (west of South Super Highway), Caloocan, Pasay, Parañaque, Las Piñas, Muntinlupa, Valenzuela, Navotas and Malabon all in Metro Manila; the cities of Bacoor, Cavite, and Imus, and the towns of Kawit, Noveleta and Rosario, all in Cavite Province.

About Y&R Asia
The Y&R Asia network is headquartered in Singapore and has offices in China, Hong Kong, Japan, the Philippines, Korea, Vietnam, Indonesia, Thailand, India and Malaysia.

The Y&R Philosophy – Resist The Usual
We are united around a single mission: To Resist the Usual. This philosophy is at the heart of everything we do – our approach to business, our creative product, client relationships, our people. We live to innovate, to differentiate ourselves and our clients.

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