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Joule names Daniel Rosen global CEO

4 June, 2013

Daniel Rosen

NEW YORK — Joule, a global leader in mobile marketing services, today named Daniel Rosen as the company’s new Global CEO in a realignment of senior management that included the appointment of new leaders in New York and Los Angeles.

The announcement was made by Rupert Day, CEO of Joule parent company tenthavenue, a WPP media network dedicated to delivering specific audiences and outcomes to clients. Day added that Rosen will report to him and that his new role is effective immediately.

Joule currently operates in four out of the seven largest mobile markets globally. Day said the executive appointments announced today are designed to build Joule’s reputation and operations to better serve a client roster that includes Unilever, Paramount Pictures and AT&T, among others.

“I’m very excited that Daniel is taking over this extremely important role,” Day said in making the announcement. “His experience, enthusiasm and professionalism make him absolutely the right person to lead Joule”

Rosen has served as CEO of Joule in Europe, the Middle East, and Africa (EMEA), since March of 2012. Prior to joining Joule he worked at digital agency AKQA, where he co-founded and led the company’s global mobile division for eight years. At Joule, he succeeds Michael Collins, who left the company earlier this month.

“I am delighted to accept this new global challenge,” Rosen said. “There has never been a more exciting time to work in mobile or be part of the Joule team. We’re a business that is tailor made for the next phase of the digital era and I’m looking forward to working with our uniquely talented global teams.”

Joule also announced significant appointments in the U.S. designed to promote growth and expand services.

Michael Lieberman, currently a Group Director in Joule’s New York office, and Greg Crockart, a Group Account Director with the company’s Los Angeles operation, were named to the new positions of co-presidents of Joule U.S. Both will report to Rosen and will be integral members of Joule’s global management team.

“We’re extremely fortunate to have the depth of talent that allows us to make these key appointments that will continue to drive Joule forward, both geographically and in terms of a continually developing offer from within,” said Day.

Lieberman will oversee all of Joule’s operations in the New York office and drive the agency’s growth on the East Coast. Since joining Joule four years ago he has contributed significantly to the success of the New York office and will continue to build on strong client relationships including AT&T and Dell. Prior to joining Joule, he worked as Vice President of Account Development and Strategy for The Hyperfactory.

In Los Angeles, Crockart will oversee all of that office’s operations while working to drive agency growth on the West Coast. He joined Joule in 2011 after working in a number of senior roles at agencies including Flytxt, Buongiorno and AKQA.

Photos of Daniel Rosen, Michael Lieberman and Greg Crockart are available on request.

Joule is a full-service global mobile marketing agency that works with many of the world’s best known brands including Unilever, Paramount Pictures and IKEA. Launched in 2006, the agency provides its clients a full range of mobile marketing services from campaign strategy through implementation and measurement, and has the ability to execute campaigns across all connected devices. Joule currently has offices in London, Paris, New York, Los Angeles, Shanghai, Beijing and Nanjing. Joule is part of WPP (NASDAQ: WPPGY) and resides within tenthavenue, WPP’s media network dedicated to delivering specific audiences and outcomes to clients.

ABOUT tenthavenue
tenthavenue's vision is to provide optimized performance wherever people on the move engage with the world. tenthavenue's mission is to be the leading global company to identify and build tailored audiences and outcomes, across multiple channels and devices, in environments outside the home. For more information, visit  

John Wolfe
Office: 212-297-7160
Cell: 914-659-8663

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