Hill+Knowlton Australia scoops PRWeek Asia award for public affairs
3 July, 2013
— Hill+Knowlton Strategies Australia scooped the award for best Public Affairs Campaign at the PRWeek Asia Awards 2013 in Hong Kong.
H+K Australia’s entry, “Securing FPMarkets’ Future
” won the Certificate of Excellence at the ceremony in Hong Kong on 27 June, the only entry to win an award among the five shortlisted submissions under the Public Affairs category. The certificate was accepted on H+K Australia’s behalf by John Morgan, H+K’s President and CEO, Asia.
The award-winning campaign consisted of an integrated public affairs, financial communication and issues management strategy designed to influence the Australian corporate regulator and ward off potential regulation that threatened Sydney-based FPMarkets’ CFD (Contacts for Difference) business.
In a campaign lasting several months in 2012, a small team of communications experts at H+K
in Sydney engaged with financial journalists and government regulators to demystify the complexities of the CFD industry and explain the impact of proposed regulation on traders.
The campaign was led by Stuart Kelly, Associate Director and supported by Tim McPhail, Director.
“We were particularly pleased to win this award because it ‘knocked over all the skittles’ in terms of the client’s objectives,” said Paul Plowman, CEO H+K Strategies Australia. “The work we did for FPMarkets is an outstanding example of our one-team approach in which we bring a range of expertise to the table as a single, integrated strategy for our client.”
About Hill+Knowlton Strategies
Hill+Knowlton Strategies, Inc. is a leading international communications consultancy, providing services to local, multinational and global clients. The firm is headquartered in New York, with 90 offices in 52 countries, as well as an extensive associate network. The agency is part of WPP, one of the world's largest communications services groups. For more information, please visit www.hkstrategies.com.au
Hill+Knowlton Strategies Australia
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