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Maxus China wins Haier's digital account

1 July, 2013


BEIJING — Maxus China is pleased to announce that it has been awarded the digital business for all products under the Haier brand.

Maxus China has been Haier’s media AOR since 2009 and this is its first digital remit which includes communications planning and buying, and digital creative work.

In addition, Maxus China also won the search business for all brands under the Haier Group which includes Haier, Casarte and others.

Annie Hsiao, President, Maxus China said, “We are extremely delighted to have Haier endorse our long commitment to their business with this appointment. Our win demonstrates the strength of our strategic communications planning and the trading advantage of GroupM."

About Maxus
Maxus is a global media agency with services including communications strategy, planning and buying, digital marketing, social media strategy, SEO, SEM, direct response media, data analytics, and marketing ROI evaluation. The team of 1,400 people, across 70 global locations, works for some of the world’s most well-known advertisers, and was awarded Campaign’s Global Media Network of the Year 2011 and one of Ad Age's Top 10 Agencies to Watch for 2012. Maxus is part of GroupM, the world’s largest media investment management group that serves as the parent company for all of WPP’s media agencies. For more information, visit

Media Contact
Diana Wang
+ 86 21 2307 7703

Acrobat Document maxus_pressrelease_haier_jun13.pdf

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