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OgilvyOne appoints Matthew Bayfield as Head of Data Practice OgilvyOne UK & EAME

24 January, 2013


OgilvyOne has appointed Matthew Bayfield as Head of Data Practice, OgilvyOne UK & EAME (Europe, Africa and Middle East). In this newly created role, Matthew will oversee OgilvyOne’s data practice across the region and develop the agency’s Data proposition, helping clients to use data to enhance the customer experience and identify new revenue streams. He will sit on the UK Group Board and report to Annette King, CEO, OgilvyOne EMEA & UK Chairman.

Matthew joins from Tree, an insight consultancy, which he co-founded in 2000 and sold to Chime Communications in January 2010. Whilst there, he provided consultancy to clients including O2, Virgin Media and Sony.

Annette King commented: “It is not enough to capture, store and analyse data using the latest technology. A human touch is vital in bringing the data to life, to use the results creatively and to maximum effect. This key strategic hire will ensure we are at the forefront of data innovation. Matthew has all of the qualities we were looking for in droves.”

Matthew Bayfield commented: “After 12 years at tree I felt that I wanted to look at a completely new set of challenges. OgilvyOne offers me the opportunity to work with iconic brands on a global scale, delivering the best data practice in the world."

For further information contact:
Poppy Nagra
Group Communications
Ogilvy & Mather UK
Tel. +44 (0)7345 3314
BB. +44 (0)7785459548

About OgilvyOne Worldwide
OgilvyOne Worldwide is the strongest, most experienced and most highly awarded one-to-one marketing network in the world, with over 100 offices in 40+ countries. It provides clients with a full range of direct, consulting and interactive services to deliver profitable customer relationships. The roster of clients is equally balanced between global clients including American Express, British Airways, IBM, Intercontinental Hotels Group, Kimberly-Clark, Nestlé and Unilever, UPS and leading clients in our local markets. OgilvyOne Worldwide is a unit of Ogilvy & Mather, a WPP company (NASDAQ: WPPGY), one of the world's largest communications services groups. For more information, visit

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