Ogilvy's #CokeHands is Top Global Outdoor Campaign for 2012 in Big Won Report
22 January, 2013
— Ogilvy & Mather China’s outdoor execution, “#CokeHands,” has been ranked the top global campaign of 2012 in the outdoor category by The Big Won Report.
Launched in April 2012, “#CokeHands” celebrates the spirit and happiness that comes with sharing a bottle of Coke and is part of The Coca-Cola Company’s ongoing global marketing campaign, “Open Happiness.” Its story of how O&M China Chief Creative Officer Graham Fink personally searched for young student-artist Jonathan Mak Long to design the print ad is now well known.
Graham Fink, O&M China Chief Creative Officer, said, “‘#CokeHands’ is now officially 2012’s most awarded poster in the world. As China is a market that suffers from a lack of global recognition for its creativity, we’re thrilled to be part of its new creative momentum.”
This honor follows “#CokeHands’” other accolades last year including the Grand Prix in Outdoor and Print Craft as well as golds in Outdoor and Print at the Cannes Lions International Festival of Creativity 2012 and two Grand Prix at Spikes Asia 2012.
The Big Won is an annual global report tracking award performance of marketing communications agencies across all media categories and disciplines throughout the year. The rankings calculate results from 39 industry awards shows, approximately 4,500 campaigns or pieces of creative produced by more than 1,500 global agencies. For photos or more information, please contact:
Ogilvy & Mather China
+86 (10) 8520 6223 About Ogilvy & Mather
Ogilvy & Mather is one of the largest marketing communications companies in the world. In 2012, O&M was named Cannes Lions Network of the Year and Most Effective Agency Network by the Effies Global Effectiveness Index. The company is comprised of industry leading units in all of the following disciplines: advertising; public relations and public affairs; branding and identity; shopper and retail marketing; healthcare communications; direct, digital, promotion and relationship marketing; consulting, research and analytics capabilities; branded content and entertainment; and specialist communications. O&M services Fortune Global 500 companies as well as local businesses through its network of more than 450 offices in 120 countries. It is a WPP company (NASDAQ: WPPGY). For more information, visit www.ogilvy.com
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