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Sudler & Hennessey launches 'Quality Matters' division

16 January, 2013


NEW YORK ––  Sudler & Hennessey, one of the leading global healthcare communication agencies, announces the launch of a new division, Quality Matters, dedicated to improving the quality of healthcare and closing the gaps in care delivery. The group will employ an innovative communications platform to enhance engagement across pharmaceutical clients, patients, healthcare providers, and organized systems of care within an accountable care environment.

In the current healthcare environment, health systems, hospitals, and providers nationwide are compelled to improve quality care delivery under incentive programs such as Physician Quality Reporting System, Medicare 5-Star, and Medicare Shared Savings. Without a proven roadmap to guide successful adaptation to and adoption of new quality requirements and regulations, the healthcare industry is challenged with navigating these changes, while the role of pharmaceutical manufacturers in aiding the transition is, as yet, undetermined. Enter Quality Matters, the only agency dedicated to supporting varied elements in the healthcare arena including the integration of quality measures, policy development, and ultimately, improved outcomes for patients.

“We are excited to bring this expertise to our current and future clients, all of whom are facing these healthcare challenges. Quality Matters provides the opportunity to leverage the current focus on quality in the healthcare marketplace and make it actionable for our audiences, which can include pharmaceutical clients, provider groups, patients, or policy groups,” stated Louisa Holland, co-CEO of the Americas.

Key provisions from the Affordable Care Act are shaping the transformation of patient care delivery in this new era: proliferation of Accountable Care Organizations (ACOs), Patient Centered Medical Homes (PCMH), formation of State Health Insurance Exchanges, requisite integration of electronic medical records, establishment of Quality Improvement Organizations, and an overall focus on cost savings, quality measures, and improved access. With healthcare systems, hospitals, and providers being held clinically and financially accountable for patient outcomes, the healthcare industry is being forced to adopt new and creative ways of delivering value-based care cost-efficiently.

Olivia Banyon, Founder and EVP of the Quality Matters division of Sudler, is currently developing innovative solutions to optimize new models of accountable care (ACOs, PCMH) and related quality metrics and essential elements. “We see an urgency in the use of evidence-based medicine, treatment protocols, risk stratification, and disease management in order to achieve quality goals. A core component of our work focuses on opportunities for intervention and management throughout the care transition that harness the trifecta of patient, provider, and organized systems of care. We are excited to be part of Sudler, knowing that its senior leadership shares our vision and focus on the future. The broader Sudler talent pool will allow us to offer an unprecedented level of assistance to our pharmaceutical clients in navigating the changing healthcare marketplace, and provide a service for practitioners in their efforts to deliver better healthcare more efficiently,” Banyon said.

Olivia has 20+ years of experience in quality and health improvement initiatives with national and regional customers, including Harvard Pilgrim, Health Net, United, Aetna, Pfizer, Merck-Medco, and Kelsey-Seybold. Her areas of concentration include disease management, predictive analytics, education, and wellness and behavioral change science. Olivia holds a public health degree in epidemiology from New York Medical College.

Partnering with Olivia at Quality Matters is Van-Anh Nguyen, PhD, who will serve as Senior Vice President, focusing on strategy, medical direction, and new business development. With 10+ years of scientific research background and professional experience in marketing and health economics, she has been involved in agency healthcare communications as a Medical Director, responsible for strategic and tactical execution of medical education and pharmaceutical marketing in a variety of therapeutic areas.

Quality Matters offers expertise in strategic planning, quality metric databases and
profiling, disease and quality improvement management and programming, measures
assessment, continuity of care programming, quality measure protocol development, QIO
partnership and KOL alignment, patient and provider engagement, behavioral change
science, and quality specific sales training modules.

For further information, please contact:

Cathy Robins  
Phone: +1 212-614-3818

Olivia Banyon, MPH
EVP, Founder, and Managing Director Quality Matters  
Phone: 908-605-4900  

Van-Anh Nguyen, PhD
SVP, Quality Matters  
Phone: 908-605-4900

About Sudler & Hennessey
The S&H Group is a global healthcare marketing and communications organization with
offices around the world. The network includes two global communications agencies,
Sudler & Hennessey and Sentrix Global Health Communications, with US headquarters
in New York City. S&H also has specialized divisions in medical education (IntraMed
Educational Group, Precept Medical Communications, and Current Medical Directions),
as well as in market research and strategic planning, branding, publication strategies,
sales training (HealthAnswers and Transart), digital solutions (Sudler Digital), eHealth
Solutions (Sudler eHealth Group), and consumer health marketing. For more information,
please visit  

S&H is part of Young and Rubicam Group, and part of WPP (NASDAQ: WPPGY;

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