Outrider Search rebranded as Catalyst Canada

16 January, 2013


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Change Designed to Unify GroupM Search Divisions Under Single Brand

TORONTO — Outrider Canada, the search marketing arm of GroupM Canada, announced today that effective immediately the company will be rebranded as Catalyst Canada and combine services and product development with Boston-based Catalyst.

GroupM Chief Global Digital Officer Rob Norman said Outrider Canada’s name change is part of an ongoing effort to unify GroupM’s search marketing services in North America to create a single cohesive offer in the region and to combine the expertise of two already successful units.

Norman added that the company will continue to provide independent organic and paid search services to all existing clients while also supporting the search activities of GroupM media agencies Maxus, MEC, MediaCom and Mindshare.

Catalyst CEO Beth LeTendre said: “The decision to rebrand in the Canadian market is a result of our ongoing commitment to investing in client services. We’re excited to be able to provide our clients with a unified brand that they can look to for service across the region. We believe this change has the ability to open up new opportunities for clients both within Canada and abroad, and are delighted to have Outrider Canada CEO Jeff Lancaster join our executive team as CEO of Catalyst Canada.”

With offices in Toronto and Montreal, Catalyst Canada (www.catalyst.ca) is the largest and most versatile provider of search marketing services in Canada, providing paid and organic search, digital asset optimization and social media optimization and management.


ABOUT GROUPM
GroupM is the leading global media investment management operation. It serves as the parent company to WPP media agencies including Maxus, MEC, MediaCom, and Mindshare. Our primary purpose is to maximize the performance of WPP’s media communications agencies on behalf of our clients, our stakeholders and our people by operating as a parent and collaborator in performance-enhancing activities such as trading, content creation, sports, digital, finance, proprietary tool development and other business-critical capabilities. The agencies that comprise GroupM are all global operations in their own right with leading market positions. The focus of GroupM is the intelligent application of physical and intellectual scale to benefit trading, innovation, and new communication services, to bring competitive advantage to our clients and our companies.

ABOUT CATALYST
Catalyst, a pioneer in developing strategic digital marketing services since 1998, is renowned for search marketing excellence in servicing fortune 1000 brands. Headquartered in Boston with offices in New York, Chicago, Seattle, Toronto and Montreal, our clients span B2B and B2C verticals, and cover multiple industries. At Catalyst, we pride ourselves on being THE Search Innovator of the industry. Our service offerings include: search engine optimization (SEO), paid search marketing, Social SEO, content strategy, digital asset optimization, mobile search, e-retail optimization, local search optimization, global search, competitive reporting, and more. For more information about Catalyst, please visit the company’s website at www.catalystsearchmarketing.com 

MEDIA CONTACT
John Wolfe
GroupM
Office: 212-297-7160
Cell: 914-659-8663
Email: john.wolfe@groupm.com

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