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ECCO takes first step into 2013 with Ogilvy PR Shanghai

15 January, 2013


SHANGHAI — Leading shoe brand ECCO has chosen Ogilvy Public Relations/Shanghai as its retainer agency in China starting in January 2013.

Mellisa Lim, Marketing Director of ECCO China, said, “Ogilvy PR came to us with exciting ideas based on hard-driven consumer insights and strategies. They impressed us from the concept development to their expertise in event management and we’re confident in their ability to elevate ECCO’s brand image in China to the next level.”

“Casual footwear is a trend that’s becoming a consumer favorite in China because of its comfort and style,” said Debby Cheung, President of O&M Group, Shanghai. “As we take creative approaches to promoting ECCO’s founding philosophy that ‘the foot comes first,’ and not the other way around, we’re certain that ECCO’s wide range of casual, formal and performance footwear will appeal to Chinese consumers.”

Founded in 1963, ECCO is the only major shoe manufacturer in the world to own and manage every step of the shoemaking process. Based on Scandinavian design, ECCO shoes are anchored in functionality, quality and craftsmanship and the brand has built its success on quality and innovative technology. ECCO can be found in more than 700 stores across China and the brand is rooted in more than 90 countries globally, which is fuelled by its consistent aim to make the best shoes in the world.

For a photo or more information, please contact:
Wendy Fung
Corporate Communications
Ogilvy & Mather China  
+86 (10) 8520 6223

Ogilvy Public Relations
Ogilvy Public Relations (Ogilvy PR) is a global, multi-disciplinary communications leader operating in more than 80 offices across six continents. In 2011, Ogilvy won more Cannes PR Lions than any other agency worldwide, was named Global Digital/Social Consultancy of the Year by the Holmes Report, won Specialist Agency of the Year in Asia Pacific (Campaign Asia), and won the WPP global, top award (WPPed Cream, Crème de la Crème) for the fourth time in five years. Ogilvy PR integrates deeply with all Ogilvy & Mather disciplines (advertising, direct marketing, activation, promotional, digital and entertainment) through the proprietary Ogilvy Fusion™ approach to delivering comprehensive, business solutions through content creation, community building, and communications with measurable results. Ogilvy PR is a unit of Ogilvy & Mather, a WPP company (NASDAQ: WPPGY), one of the world's largest communications services groups. For more information, visit our Web site at or follow us on Twitter at @ogilvypr.

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