Y&R Hong Kong appoints Eric Choi as General Manager

11 January, 2013


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HONG KONG — Matthew Godfrey, President of Y&R Asia, today announced the appointment of Eric Choi as General Manager Y&R Hong Kong.

Eric is promoted from Director of Client Services, having been with Y&R for the past seven years.

Over the past two years as DCS, Eric has helped lead the Y&R Hong Kong team to new business wins including Huawei Enterprise, the global launch of Huawei Device W1, and General Mills brands Haagen Dazs and Wanchai Ferry. High profile awards and campaigns for the agency have included ROI Gold for the Revlon Mirror activation, and the recent Tim Tam Happy Truck which garnered press attention and client praise.

A graduate of Hong Kong University, Choi holds both BBA/MBA in International Marketing. Prior to joining Y&R, he was with DDB and JWT over a five-year period, and other multinational agencies before that.

Commenting on the promotion, Matthew Godfrey said, “Eric’s well-deserved promotion comes as the agency continues to grow in stature. He has been instrumental in raising the profile of Y&R Hong Kong, we look forward to continued success for the agency in his capable hands.”

Added Choi, “My vision for the agency is to truly understand local consumers and help clients to build their brands and generate results in a flexible yet solid way, and to keep building Y&R HK as a strong agency with a passion for advertising and as our clients’ most valued partner.”


Media enquiries:
Magz Osborne
Regional Communications Director
Y&R Asia
Tel: +65 6671 3106
Mobile: +65 9029 9271
Email: magz.osborne@yr.com  

About Y&R
Y&R is one of the world's leading global marketing communications companies. The agency’s work spans the communications spectrum and reflects the transformation that digital has driven across all media. We bring together the most experienced and most passionate leaders in strategic planning, channel planning, digital proficiency, and creative to create exceptional storytelling campaigns that build strong connections between our clients and their customers all around the globe.

In the past few years, the agency’s work has gained strong recognition by the industry. Y&R moved up to #6 from #14 on the Gunn Report and RKCR/Y&R is #1 in the U.K. and ranks #5 on Gunn's most awarded agency table. In 2010 at Cannes, Y&R was the #3 network worldwide. Y&R New York was the most awarded in the U.S. and #2 worldwide. The agency was also Network of the Year at the Art Directors Club, London International Awards and EPICA. This past year, Y&R added Network of the Year honors from the Dubai Lynx Awards to its credits and held on to the #1 ranking at the Art Directors.

Y&R has 186 offices in 90 countries around the world. Its clients are some of the world’s most prestigious global brands, including Virgin Atlantic, Xerox, Revlon, Beeline, Campbell’s Soup Company, Colgate-Palmolive, Danone, GAP, Land Rover, MTV, LG and Telefonica, to name a few.

About Y&R Asia
The Y&R Asia network is headquartered in Singapore and has offices in China, Hong Kong, Japan, the Philippines, Vietnam, Indonesia, Thailand, India and Malaysia.

The Y&R Philosophy – Resist The Usual
We are united around a single mission: To Resist the Usual. This philosophy is at the heart of everything we do – our approach to business, our creative product, client relationships, our people. We live to innovate, to differentiate ourselves and our clients.

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