Banyan Tree selects VML Qais for global expansion

11 January, 2013


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SINGAPORE — Following a multi-agency pitch, Banyan Tree has appointed VML Qais to lead and manage global SEO & Social Marketing Strategy in 2013 as it expands globally.

“Social, search, and content marketing are integrating and changing the game for marketing. With this, destinations have to rethink their relationships with consumers,” said Luca Deplano, Vice President Marketing for Banyan Tree. “We picked VML Qais because they understand the relationship between these and have the ability to create a holistic digital strategy that will help us realize our vision.”

“We are thrilled to extend our relationship with Banyan Tree. After building their websites, to be entrusted with the marketing of their destinations is an honour,” said Tripti Lochan, CEO VML Qais.

In 2011, VML Qais revamped all 69 websites for Banyan Tree and Angsana Resorts with significant increase of ecommerce activity immediately after the revamp. With this appointment, VML Qais will be responsible for global SEO and Social Marketing for Banyan Tree and Angsana Resorts.


Media enquiries:
Magz Osborne
Regional Communications Director
Y&R Asia
Tel: +65 6671 3106
Mobile: +65 9029 9271
Email: magz.osborne@yr.com  

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