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Banyan Tree selects VML Qais for global expansion

11 January, 2013


SINGAPORE — Following a multi-agency pitch, Banyan Tree has appointed VML Qais to lead and manage global SEO & Social Marketing Strategy in 2013 as it expands globally.

“Social, search, and content marketing are integrating and changing the game for marketing. With this, destinations have to rethink their relationships with consumers,” said Luca Deplano, Vice President Marketing for Banyan Tree. “We picked VML Qais because they understand the relationship between these and have the ability to create a holistic digital strategy that will help us realize our vision.”

“We are thrilled to extend our relationship with Banyan Tree. After building their websites, to be entrusted with the marketing of their destinations is an honour,” said Tripti Lochan, CEO VML Qais.

In 2011, VML Qais revamped all 69 websites for Banyan Tree and Angsana Resorts with significant increase of ecommerce activity immediately after the revamp. With this appointment, VML Qais will be responsible for global SEO and Social Marketing for Banyan Tree and Angsana Resorts.

Media enquiries:
Magz Osborne
Regional Communications Director
Y&R Asia
Tel: +65 6671 3106
Mobile: +65 9029 9271

About Y&R
Y&R is one of the world's leading global marketing communications companies. The agency’s work spans the communications spectrum and reflects the transformation that digital has driven across all media. We bring together the most experienced and most passionate leaders in strategic planning, channel planning, digital proficiency, and creative to create exceptional storytelling campaigns that build strong connections between our clients and their customers all around the globe.

In the past few years, the agency’s work has gained strong recognition by the industry. Y&R moved up to #6 from #14 on the Gunn Report and RKCR/Y&R is #1 in the U.K. and ranks #5 on Gunn's most awarded agency table. In 2010 at Cannes, Y&R was the #3 network worldwide. Y&R New York was the most awarded in the U.S. and #2 worldwide. The agency was also Network of the Year at the Art Directors Club, London International Awards and EPICA. This past year, Y&R added Network of the Year honors from the Dubai Lynx Awards to its credits and held on to the #1 ranking at the Art Directors.

Y&R has 186 offices in 90 countries around the world. Its clients are some of the world’s most prestigious global brands, including Virgin Atlantic, Xerox, Revlon, Beeline, Campbell’s Soup Company, Colgate-Palmolive, Danone, GAP, Land Rover, MTV, LG and Telefonica, to name a few.

About Y&R Asia
The Y&R Asia network is headquartered in Singapore and has offices in China, Hong Kong, Japan, the Philippines, Vietnam, Indonesia, Thailand, India and Malaysia.

The Y&R Philosophy – Resist The Usual
We are united around a single mission: To Resist the Usual. This philosophy is at the heart of everything we do – our approach to business, our creative product, client relationships, our people. We live to innovate, to differentiate ourselves and our clients.

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