Y&R Singapore retains Republic of Singapore Navy
10 January, 2013
— Y&R Singapore has officially retained the Republic of Singapore Navy account.
Y&R remains as agency of record for the Navy until 2014, having handled the business for the past three years.
Melvin Kuek, Managing Director of Y&R Singapore said, “The Republic of Singapore Navy is not only an important client, but we are proud of the important role it performs in protecting our waters as well as those further afield - such as recently in the Gulf of Aden.”
Continued Kuek, “It is testimony to the hard yards put in by everyone in the agency that we now see Y&R Singapore going from strength to strength with the retention of cornerstone client M1, winning BMW, and now extending our relationship with the Republic of Singapore Navy. We look forward to continuing this momentum in 2013 and building creative and commercial success with all our clients.”
Melvin Kuek was named Managing Director of Y&R Singapore in June 2012, soon after Y&R Singapore welcomed renowned creative Farrokh Madon on-board as Chief Creative Officer. Media enquiries:
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Y&R is one of the world's leading global marketing communications companies. The agency’s work spans the communications spectrum and reflects the transformation that digital has driven across all media. We bring together the most experienced and most passionate leaders in strategic planning, channel planning, digital proficiency, and creative to create exceptional storytelling campaigns that build strong connections between our clients and their customers all around the globe.
In the past few years, the agency’s work has gained strong recognition by the industry. Y&R moved up to #6 from #14 on the Gunn Report and RKCR/Y&R is #1 in the U.K. and ranks #5 on Gunn's most awarded agency table. In 2010 at Cannes, Y&R was the #3 network worldwide. Y&R New York was the most awarded in the U.S. and #2 worldwide. The agency was also Network of the Year at the Art Directors Club, London International Awards and EPICA. This past year, Y&R added Network of the Year honors from the Dubai Lynx Awards to its credits and held on to the #1 ranking at the Art Directors.
Y&R has 186 offices in 90 countries around the world. Its clients are some of the world’s most prestigious global brands, including Virgin Atlantic, Xerox, Revlon, Beeline, Campbell’s Soup Company, Colgate-Palmolive, Danone, GAP, Land Rover, MTV, LG and Telefonica, to name a few. About Y&R Asia
The Y&R Asia network is headquartered in Singapore and has offices in China, Hong Kong, Japan, the Philippines, Vietnam, Indonesia, Thailand, India and Malaysia. The Y&R Philosophy – Resist The Usual
We are united around a single mission: To Resist the Usual. This philosophy is at the heart of everything we do – our approach to business, our creative product, client relationships, our people. We live to innovate, to differentiate ourselves and our clients.