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Nadec Foods appoints Grey Group as communication partner

26 February, 2013


RIYADH, SAUDI ARABIA — Leading communications agency Grey Group is pleased to announce its new partnership with Nadec Foods, one of the largest dairy manufacturers in Saudi Arabia and the GCC. Grey will be responsible for all Nadec’s marketing and advertising needs for 2013 effective immediately.

“The Grey team displayed outstanding strategic thinking that deeply connects with our consumers in Saudi Arabia,” said Patrick Satamian, Chief Executive Officer Nadec Foods. “Grey was chosen for their precise understanding of our needs, along with their efficiency, creativity and professionalism. We expect the team at Grey to play an important role in accelerating the double digit growth rate that Nadec Foods is experiencing since 2011 across all categories and this by applying by applying the most advanced equity building initiatives.

Grey Riyadh will be handling the whole range of products to include milk, laban, yoghurt, desserts, value added, juice and cheese and will be in charge of developing strategy, creative, consumer promotions, brand activations in addition to digital and social media platforms for all brands.

Eric Hanna, Chief Executive Officer at Grey Group MENA, commented: “Speaking on behalf of the Grey team, we are very proud of this new partnership with Nadec Foods. The Nadec brand is very much loved by consumers throughout the region and stands for high quality, taste and innovation. We worked very hard to ensure our strategic and creative efforts are uniquely customized to suite the brand’s Saudi Arabian heritage and we look forward to this new partnership”.

For media queries, please contact:
Zeina El-Hakam; Cohn&Wolfe Dubai
Mobile: +971 50 8773400; Tel: +971 4 3310331

About Grey Group
Grey Group ranks among the largest global marketing communications companies and is part of parent company WPP. Grey Group is represented in 96 countries with 432 offices operating in 154 cities. Dedicated to delivering long ideas that accelerate brand potential, Grey Group’s total offering includes many communications disciplines such as advertising, direct marketing, public relations, brand development, customer relationship management, sales promotion and interactive digital marketing.

In the Middle East, GREY Group MENA was established in 1987. Located in Beirut, Casablanca, Doha, Dubai, Riyadh and Tunisia the Agency comprises of 4 units that reflect the belief in the integrated long idea concept: GREY, GREY Digital, G2, Cohn & Wolfe and Healthy People. GREY Group MENA is majority owned by WPP.

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