GMI EMEA's new fast track service gives clients more agility

11 February, 2013


To Take Business Decisions Faster

LONDON — GMI (Global Market Insite, Inc.), a provider of technology enabled solutions for global market research, today launched a service that allows clients to field qualifying surveys faster than ever before, providing them the decision-making agility demanded by today’s intensely competitive marketplace.

Using the new GMI Fast Track service, clients can have their qualifying surveys in the field within 24 hours after submitting their final questionnaires. This allows them flexibility to test an ad concept, gauge awareness, poll consumer opinion or obtain any feedback required to take important business decisions more quickly.

The GMI Fast Track Service was designed specifically for full-service single language online survey projects that have no more than 45 questions or takes less than 20 minutes to complete.

"To thrive in today’s economy, our clients must mobilize quickly to adapt to changes in the marketplace, to respond to actions by their competitors and to seize any opportunities that arise,” said Martin Filz, CEO, EMEA at GMI. “Our job is to provide the data and help them derive the insights to give them the competitive edge. This new service, as well as our recently announced Device Agnostic capabilities, which provide a seamless survey experience across multiple platforms allowing respondents to complete surveys from any device they choose, are two of our latest advances toward our goal to continually increase the value we add at every stage of the research process.”

For more information on the GMI Fact Track Service please contact your local GMI office.

GMI Press contacts
Ralph Risk, Marketing Director Europe
rrisk@gmi-mr.com
T +44 (0)20 7896 1950
M: +44 (0)7876 507689

About GMI
GMI empowers insights. Along with a full suite of data collection services including specialty panels, custom panels and communities, mobile surveys, and observed digital behaviour and ad tracking, GMI delivers the industry's most complete and highest-quality online research. GMI is part of Lightspeed Research, the leading provider of technology-enabled solutions and online respondents for global market research.

From intelligent sampling to award-winning survey engagement software to sample management and custom reporting, GMI adds value at every stage of the research process. With millions of deeply profiled double opt-in panellists across 40 proprietary panels throughout the Americas, Europe, the Middle East, and Asia Pacific, and with real-time respondent sourcing and advanced sample balancing capabilities, GMI offers a wide range of respondent access in a single, trusted partner.For more information, visit www.gmi-mr.com and www.gmi-mrblog.com.


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