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Y&R enters into affiliate agreement with Hancomm in South Korea

7 February, 2013


SINGAPORE — Y&R has entered into an affiliate agreement with Hancomm as the full-service advertising agency expands beyond South Korea to meet its clients’ international aspirations.

Under the terms of the agreement, the two companies will build a strong partnership that raises Hancomm’s profile, establishing a world-class international presence beyond its domestic market. As Hancomm helps its clients go global, this will include training and sharing proprietary Y&R tools and research including BAV data and Generation Asia.

"Through Hancomm's strategic partnership with Y&R’s strong global network in over 90 countries, Hancomm will continue grow and turn into a truly world-class advertising agency. Furthermore, it will enable us to upgrade our integrated marketing communication efforts through diverse channels in this rapidly changing world environment; thus, we will better serve the ever-rising demands of corporate clients in Korea in today's competitive global economy," said Hancomm President & Chief Executive Officer Il-Hyung Chang.

Commenting on the agreement, Matthew Godfrey President Y&R Asia said, “We warmly welcome Hancomm as an affiliate, both Y&R Asia and Y&R Korea look forward to working closely with them. Y&R Korea is a flourishing and dynamic young agency under new Managing Director Hae Seong Jeong, we feel that both parties can benefit greatly from this partnership.”

Media enquiries:
Magz Osborne
Regional Communications Director
Y&R Asia
Tel: +65 6671 3106
Mobile: +65 9029 9271

About Hancomm
Part of major conglomerate Hanwha Group, Hancomm now ranks among the top 10 advertising agencies in Korea, in terms of billings. Since its inception in 1983, Hancomm has grown into a top-notch advertising agency in Korea, having achieved 17.5% average annual growth from 1994 to 2010. Hancomm’s vision is to attain ‘Excellence in Creative Brand Communication’ and consistently deliver solutions that are original, innovative, and strategic. Based on a firm belief that a client’s success is our success, Hancomm focuses on offering tailored services aimed for client success. As reflected in the company motto Creative People, Creative Excellence, Hancomm strives daily to push all boundaries as a market leader and develop and provide world-class, leading edge services to our clients.

About Y&R  
Y&R is one of the world's leading global marketing communications companies. The agency’s work spans the communications spectrum and reflects the transformation that digital has driven across all media. We bring together the most experienced and most passionate leaders in strategic planning, channel planning, digital proficiency, and creative to create exceptional storytelling campaigns that build strong connections between our clients and their customers all around the globe.

In the past few years, the agency’s work has gained strong recognition by the industry. Y&R moved up to #6 from #14 on the Gunn Report and RKCR/Y&R is #1 in the U.K. and ranks #5 on Gunn's most awarded agency table. In 2010 at Cannes, Y&R was the #3 network worldwide. Y&R New York was the most awarded in the U.S. and #2 worldwide. The agency was also Network of the Year at the Art Directors Club, London International Awards and EPICA. This past year, Y&R added Network of the Year honors from the Dubai Lynx Awards to its credits and held on to the #1 ranking at the Art Directors.

Y&R has 186 offices in 90 countries around the world. Its clients are some of the world’s most prestigious global brands, including Virgin Atlantic, Xerox, Revlon, Beeline, Campbell’s Soup Company, Colgate-Palmolive, Danone, GAP, Land Rover, MTV, LG and Telefonica, to name a few.

About Y&R Asia
The Y&R Asia network is headquartered in Singapore and has offices in China, Hong Kong, Japan, the Philippines, Vietnam, Indonesia, Thailand, India and Malaysia.

The Y&R Philosophy – Resist The Usual
We are united around a single mission: To Resist the Usual. This philosophy is at the heart of everything we do – our approach to business, our creative product, client relationships, our people. We live to innovate, to differentiate ourselves and our clients.

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