Say Happy Chinese New Year through a plate of dumplings with Ogilvy Beijing
7 February, 2013
Free iPhone App Available Now in the App Store BEIJING
— Ogilvy Beijing launched a new iPhone app today that spreads the cheer of Chinese New Year by inviting people to share a plate of virtual dumplings, a traditional Chinese food eaten during celebrations, to usher in prosperity for the New Year.
The free “CNY Fortune Dumplings” app is an interactive and social app that prompts users to prepare virtual dumplings. With the swipe of a finger and a shake of their mobile devices, users can roll the dumpling dough; fill it with their choice of three ingredients: prosperity, harmony or gratification; seal the dumplings; boil it and serve. After the virtual dumplings are cooked, users can write their own messages as Chinese New Year wishes to accompany their plate of freshly cooked dumplings and share it with their friends and family online on Chinese microblog Sina Weibo. An updated version of the app that allows sharing on Twitter will be launched soon after.
“During Chinese New Year, family and friends like to gather together to make, share and eat dumplings as tradition,” said Shenan Chuang, CEO of O&M, Greater China. “But sometimes people aren’t able to be near their loved ones for the holiday. So we wanted to play off of this special tradition in a way that would bring some surprising fun to all those celebrating the New Year – near and far.”
Doug Schiff, Executive Creative Director, OgilvyOne, China, said, “This app is a reflection of China itself, as it’s steeped in the tradition of dumplings at Chinese New Year, but with a fun, modern twist.”
Ogilvy Beijing’s “CNY Fortune Dumplings” app is available in English and simplified Chinese. It’s now downloadable through the App Store and is compatible with iOS 5.0 and later.
Search for the app on iTunes: “CNY Fortune Dumplings” Open iTunes to download.Credits
Project Title: "CNY Fortune Dumplings" App ( "CNY Dumplings" App for short)
Client: Ogilvy China
Brief: Create a way to bring fun and innovation to Chinese New Year and brand it Ogilvy
Creative Agency: Ogilvy Beijing
Executive Creative Director: Doug Schiff
Creative Director: Cao Feng
Art Directors: Geng Wei, Xiao Xin, Wang Fei
Copywriters: Sam Sun, Doug Schiff
Agency Producers: Rita Yang, Lyon Zhang, Quentina Yang
Production house: RedWorks Beijing (Lyon Zhang, Yu Guo, Jerry Sun, Xing Wan, Tongxue Wang, Wanqiu Lin, Yanbin Cui, Lu Zhang, Shuoyu Zhang) For photos or more information, please contact:
Ogilvy & Mather China firstname.lastname@example.org
+86 (10) 8520 6223 About Ogilvy & Mather
Ogilvy & Mather is one of the largest marketing communications companies in the world. In 2012, O&M was named Cannes Lions Network of the Year and Most Effective Agency Network by the Effies Global Effectiveness Index. The company is comprised of industry leading units in all of the following disciplines: advertising; public relations and public affairs; branding and identity; shopper and retail marketing; healthcare communications; direct, digital, promotion and relationship marketing; consulting, research and analytics capabilities; branded content and entertainment; and specialist communications. O&M services Fortune Global 500 companies as well as local businesses through its network of more than 450 offices in 120 countries. It is a WPP company (NASDAQ: WPPGY). For more information, visit www.ogilvy.com
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