OgilvyOne promotes Riley and Adeney to regional roles

6 February, 2013


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HONG KONG — OgilvyOne announced today the promotion of Peter Riley to Regional Executive Creative Director and ECD of Hong Kong OgilvyOne and Will Adeney takes on the role of Regional Vice President, Marketing Analytics, OgilvyOne.

“We are on the cusp of a new era in Marketing – the ‘digital customer’ era. This has been driven by the utility and connectivity of technology, devices and platforms, especially social networks,” said Jerry Smith, Regional President, OgilvyOne Asia Pacific. “At OgilvyOne we don’t just measure customer value, we drive it with data, insights and creativity fundamental to unlocking it. These two promotions are key to OgilvyOne being at the forefront of this change across the region.”

Since joining OgilvyOne in June 2012, Riley has made a considerable impact in Hong Kong.

“In the short time Peter has been with Ogilvy, he has demonstrated he understands and can deliver against the new demands of the ‘customer era’. Peter, in his new regional position, will be driving work that unlocks value as well as building OgilvyOne’s reputation in creativity and effectiveness,” continued Smith.

Adeney has built a credible data and analytics business during the four years he has spent at OgilvyOne Singapore. In his new role, Adeney has been tasked with building data into Ogilvy’s group offer regionally.


For further information, please contact:
Samantha Burgess-Allen
Ogilvy & Mather Asia Pacific
Office: +65 6213 7996
Mobile: +65 8525 9226

About OgilvyOne Worldwide
OgilvyOne Worldwide is the strongest, most experienced and most highly awarded one-to-one marketing network in the world, with over 120 offices in 50 countries. It provides clients with a full range of direct, consulting and interactive services to deliver profitable customer relationships. The roster of clients is equally balanced between global clients including American Express, IBM, Lenovo, Nestlé and Unilever, and leading clients in our local markets. OgilvyOne Worldwide is a unit of Ogilvy & Mather (www.ogilvy.com), a WPP company (NASDAQ: WPPGY), one of the world's largest communications services group.

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