Thomas Crampton promoted to Global Managing Director, Social@Ogilvy
19 December, 2013
Asia-Pacific Director of Social Media to Lead Global Award-Winning Social@Ogilvy Practice
NEW YORK, NY
— Ogilvy & Mather, an integrated global communications firm, announced today that Thomas Crampton, Social@Ogilvy’s Asia Pacific Regional Director, has been promoted to Global Managing Director, Social@Ogilvy effective immediately.
In his new role, Crampton will provide leadership on social for all disciplines globally, with a strong emphasis on the integration of owned, earned and paid media, as well as effective content creation. In 2013, Social@Ogilvy was named the best digital consultancy in the world by The Holmes Report.
Since joining Ogilvy in 2009, Crampton has spearheaded the rapid growth of Ogilvy’s Asia-Pacific social media offering from a few team members to more than 200 staff across 23 cities in 19 Asian territories. Client billings in Asia are expected to accelerate by more than 40 percent in 2013.
“Social selling, social shopping, social brand development and social influence will continue to be major growth drivers and an essential part of Ogilvy’s integrated approach,” said Miles Young, Worldwide Chairman and CEO of Ogilvy & Mather. “We are thrilled to have Thomas leading this key part of our business.”
“Thomas has been an inspirational leader in Asia Pacific over the past five years, launching Social@Ogilvy across the whole region, and creating signature properties such as the Social Media Matters event” said Young. “He deeply understands the rapidly changing world of digital and social media and will bring both the agency and our clients forward on effective social strategies.”
Passionately involved in digital since 2004, Crampton writes a widely read blog, thomascrampton.com, and is a frequent keynote speaker at high profile conferences around the world, from the World Economic Forum in Davos to Le Web in Paris, Cannes Lions and DLD in Munich.
"It has been an honor to work with such a dynamic team amid Asia's complex social media landscape," Crampton said. "I am thrilled to now join colleagues on a global level helping to solve client problems.”
Prior to joining Ogilvy, Crampton spent 18 years as a globetrotting newspaper correspondent, for the International Herald Tribune and The New York Times, reporting from five continents and dozens of countries.
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Ogilvy & Mather is one of the largest marketing communications companies in the world. In 2012, O&M was named Cannes Lions Network of the Year and Most Effective Agency Network by the Effies Global Effectiveness Index. The company is comprised of industry leading units in all of the following disciplines: advertising; public relations and public affairs; branding and identity; shopper and retail marketing; healthcare communications; direct, digital, promotion and relationship marketing; consulting, research and analytics capabilities; branded content and entertainment; and specialist communications. O&M services Fortune Global 500 companies as well as local businesses through its network of more than 450 offices in 120 countries. It is a WPP company (NASDAQ: WPPGY). For more information, visit www.ogilvy.com
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Social@Ogilvy is the world's largest network of social media strategists. Named 2013 Global Digital/Social Consultancy of the Year by The Holmes Report, the practice leverages social media expertise across all Ogilvy & Mather disciplines, offering an extensive list of services within the foundational business solutions -- Listening and Analytics; Social Business Solutions; Social Media Marketing and Communications; Social Shopping; Social CRM; Social Care; and Conversation Impact™.