Vik Kathuria named as Global Head of Digital Investment for MediaCom Worldwide
17 December, 2013
US Digital Expert to lead the way on global digital strategies for the company
Vik Kathuria, currently Managing Partner, EVP, Digital Investments and Trading for MediaCom US has been promoted to the newly created role of Global Head of Digital Investment at MediaCom Worldwide.
Vik will work alongside Global Chief Investment Officer, Dominic Guba, to ensure that clients' returns on digital investments are grown across every region. Vik will also work closely with the global investment leadership and each local head of investment to establish best practice across all digital trading platforms and ensure that all teams have access to the very latest market information.
He will continue to work closely with both the GroupM Digital Investment and WPP Corporate Development teams. Additionally, he will lead and maintain relationships with all global publishers, and support and drive multi-market client negotiations.
The appointment has been made in line with the agency’s goal to ensure that all MediaCom clients have access to best-in-class digital investment strategies and partners globally.
Vik joined MediaCom in 2008, working for clients including Warner Bros, Dell, Shell, Revlon, Audi, Volkswagen and Subway. Prior to this, he was senior vice president of digital media for OMD and served in senior global marketing positions at Citigroup (in New York) and PepsiCo (APAC/EMEA).
A highly regarded expert throughout the industry, Vik was recently named an Agency Innovator by Internationalist Magazine as well as being cited as one of the most Intriguing People of 2013 by Cynopsis. Vik will continue to hold his digital investment management responsibilities on behalf of US clients.
“Vik‘s experience of building and developing strategic partnerships and acquisitions both locally and globally for MediaCom US and GroupM makes him the perfect choice for this new and exciting role within the MediaCom global network,” said Dominic Guba. “His knowledge, understanding and relationships with media and technology companies is second to none, and we are confident that these relationships will continue to ensure that MediaCom’s global digital offering is industry leading.”
Vik Kathuria adds, “I’m really excited about the opportunities¬¬ that my new role offers. MediaCom is increasingly investing in global partnerships with digital media companies and I’m looking forward to driving our desire to port and scale best in class digital investment capabilities and learnings globally, to bring additional value for our clients.”
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MediaCom is one of the world’s leading media communications specialists, with billings exceeding US $28 billion (Source: RECMA 2012). It employs 5,000 people in 113 offices across 89 countries around the globe. The company’s strategy is driven by its “People first, better results” philosophy, which places people – consumers, clients and employees – at its core to generate optimum business results. MediaCom was named Network of the Year at the Festival of Media 2012 and 2010, as well as M&M Network of the Year in 2013, 2011, 2010 and 2009.
The MediaCom family includes a number of industry-leading divisions, such as: MediaCom Interaction, a global digital and interactive marketing agency, which uses future-forward proprietary technology to grow client businesses; direct response agency MediaCom Response, which creates close, measured connections with consumers; content marketing specialists MediaCom Beyond Advertising; sports sponsorship and strategy team MediaCom Sport; and MediaCom Business Science, which ensures clients achieve maximum sales return. MediaCom Worldwide is a member of WPP, the world's largest marketing communications services group, and part of GroupM, WPP’s consolidated media investment management arm. For more information, visit www.mediacom.com
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GroupM is the world’s largest global media investment management operation, with total billings exceeding US $90 billion (Source: RECMA 2012). It serves as the parent company to WPP media agencies including MediaCom, Maxus, MEC, and Mindshare. Its primary purpose is to maximise the performance of WPP’s media communications agencies on behalf of its clients, its shareholders and its people by operating as a parent and collaborator in performance-enhancing activities such as trading, content creation, sports, digital, finance, proprietary tool development and other business-critical capabilities. The agencies that comprise GroupM are all global operations in their own right with leading market positions. The focus of GroupM is the intelligent application of physical and intellectual scale to benefit trading, innovation, and new communication services, and to bring competitive advantage to its clients and companies. For more information, visit www.groupm.com
WPP is the world’s largest communications services group with billings of $71.7 billion and revenues of $16.1 billion. Through its operating companies, the Group provides a comprehensive range of advertising and marketing services including advertising & media investment management; consumer insight; public relations and public affairs; branding and identity; healthcare communications; direct, digital, promotion and relationship marketing and specialist communications. The company employs over 170,000 people (including associates) in 3,000 offices across 110 countries. For more information, visit www.wpp.com
WPP was named Holding Company of the Year at the 2012 Cannes Lions International Festival of Creativity for the second year running, since the award was initiated.