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MEC Uruguay announces new Managing Director

6 December, 2013

Gonzalo Praderio

MEC Uruguay, (, a leading media agency, today announced the appointment of Gonzalo Praderio Hermida as their new Managing Director, reporting into Michael Jones, CEO of MEC Latin America.

Gonzalo will be responsible for leading the agency with a focus on growing existing client business and winning new business. Building the agency’s strategic leadership credentials, he will continue the integration of MEC’s Analytics and Insight practice with the digital offering across all clients and will work closely with the management team to create a centre of excellence in strategic planning and implementation for the agency.

With over seven years’ experience working with MEC, Gonzalo has a track record of pioneering digital innovation. He was Director for MEC Interaction where he was responsible for introducing and developing this offer in Uruguay and integrating this across all communication touch points for MEC’s clients. Prior to this he was Account Director working with some of MEC’s largest clients including Colgate-Palmolive, Los Nietitos, TCC and Bacardi-Martini. Previously, he was at OMD where he established his media career as Account Assistant working with FMCG giant DANONE.

Commenting on the announcement, Michael Jones, CEO of Latin America said: “We’re delighted to have Gonzalo rise through the ranks to ultimately lead MEC Uruguay. At MEC we pride ourselves on being people-centric and are committed to helping our people thrive. Gonzalo has a solid grounding in digital communication strategies, and I’m confident that he will deliver even more future-fit strategies for our clients.”

About MEC
We help clients explore what’s possible, inspiring and guiding them to the optimum solution for their brands. Then we exploit it, delivering maximum value to them.

Our services include: Media planning and buying ~ Digital media ~ Mobile ~ Search ~ Performance marketing ~ Social media ~ Analytics and Insight ~ Sport, Entertainment & Cause ~ Multi-cultural ~ Content ~ Retail ~ Integrated Planning. Our 4,500 highly talented and motivated people work with domestic and international clients in 84 countries and we are a founding partner of GroupM.

To find out more, visit us at  

PR Contact
Nathalie Haxby
T: +44 (0)20 7803 2319

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