Maxus China names new Head of Maxus International
27 August, 2013
— Maxus China is pleased to announce the appointment of Madelene Ortega as Head of Maxus International with immediate effect.
Madelene is responsible for the business development and management of Maxus’ international accounts in China. Maxus’ international clients include ECCO, JetStar, Victoria Tourism, Lee, UPS, Karcher, Falcon, and SC Johnson. Madelene took over from Damian Duffy, who has recently left the agency to pursue his personal goals.
Madelene has worked in the media industry for more than 10 years with extensive planning and management experience across different categories including FMCG, finance, beauty, automotive, baby products and travel. She joined Maxus Asia Pacific in March 2011 as Regional Account Director to lead the international accounts team while based in Singapore.
Prior to her career at Maxus, Madelene worked for OMD and ZenithOptimedia in Singapore. She started her career as a communications planner for Unilever in the Philippines, her home country.
“Maxus is the fastest growing media agency in China with a growth rate of 85% in 2012 (RECMA). With Madelene’s international experience and our China market expertise, we look forward to bringing the best-in-class solutions and media effectiveness to international clients seeking to establish their presence in China,” said Annie Hsiao, President, Maxus China.
Madelene is based in Shanghai and reports to Leon Chen, Vice President, New Business Development, Maxus China.
Maxus is a global media agency with services including communications strategy, planning and buying, digital marketing, social media strategy, SEO, SEM, direct response media, data analytics, and marketing ROI evaluation. The team of 1,400 people, across 70 global locations, works for some of the world’s most well-known advertisers, and was awarded Campaign’s Global Media Network of the Year 2011 and one of Ad Age's Top 10 Agencies to Watch for 2012. Maxus is part of GroupM, the world’s largest media investment management group that serves as the parent company for all of WPP’s media agencies. For more information, visit www.maxusglobal.com
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