Cohn & Wolfe names Marina Leung MD, Chief Branding Officer, Greater China
27 August, 2013
Newly created role to deepen Cohn & Wolfe-impactasia’s branding expertise
— Cohn & Wolfe, a leading global communications agency, today announced that Marina Leung has joined as Managing Director and Chief Branding Officer, Greater China for Cohn & Wolfe-impactasia, effective August 23rd. In the newly created role, Leung will provide senior counsel to existing clients, contribute to employee training and development and field new opportunities to channel growth, particularly in the consumer marketing, travel and tourism, healthcare, corporate and technology practices. Leung will be based out of Hong Kong and report to Susan Field, CEO of Cohn & Wolfe-impactasia.
Leung has over two decades of experience in brand management and corporate communications, having held senior posts at international agencies and leading brands such as McDonald’s, MTV Networks Asia and at large locally listed corporations including Pacific Century Cyberworks. Her global experience spans from Canada to Asia Pacific. She has managed high-profile clients across key verticals including those from the consumer, financial, telecom, entertainment and food and beverage industries.
Prior to joining Cohn & Wolfe-impactasia, Leung was a special consultant for Kering Group, the third largest luxury clothing and accessories company in the world. There, she managed the Group’s rebranding in the Asia Pacific region. Prior to that, she was Chief Marketing Officer at MyClick media, leading the company to become one of the 10 most influential technology startups in China.
Leung has helped build brands across both domestic and multi-national corporations, including Crest, MasterCard, McDonald’s and PCCW. She charted McDonald’s global SARS crisis management manual and was instrumental in helping roll out McDonald’s ‘I’m lovin’ it’ rebranding in Greater China. As Vice President of Marketing for Pacific Century Cyberworks, she launched the ‘NOW TV’ brand globally, developing the strategic positioning and market penetration strategy across Asia.
“As a branding veteran, Marina’s consumer insights and analytics experience add great value to our integrated communications offering,” says Susan Field, Cohn & Wolfe-impactasia CEO. “Her passion for understanding customer needs will help us continue to strengthen our branding capabilities throughout Greater China.”
Leung added, "Cohn & Wolfe-impactasia has a sterling reputation as a top creative communications agency. Given the thriving economy in China and Asia, there is an increased demand for strategic counsel and extensive integrated communications experience, which the team and leadership here have in spades. I look forward to helping grow the agency from strength to strength, especially in the corporate and healthcare arena."
About Cohn & Wolfe-impactasia
Cohn & Wolfe-impactasia is a dynamic communications agency focused on public relations. With expertise in consumer, trade, digital and corporate PR, it works with domestic, regional and international brands across a number of sectors which include travel & tourism, automotive, art & design, fashion, retail and luxury goods, healthcare, technology, professional services and FMCG. Cohn & Wolfe-impactasia has offices in Hong Kong, Shanghai and Beijing.
Cohn & Wolfe-impactasia is part of global agency, Cohn & Wolfe, which was named Agency of the Year by PRWeek in 2013, and a Best Place to Work by Advertising Age in 2011 and 2012. It is part of WPP (Nasdaq: WPPGY), the world's largest communications services group.
Katy Kelley, VP Global Marketing
Cohn & Wolfe