Ogilvy PR launches Espresso, designed specifically for the start-up community
20 August, 2013
— Ogilvy Public Relations (Ogilvy PR) today announced the launch of Espresso, a new service offering designed to give emerging brands and start-up companies access to big brand thinking, consultation and measurable results. Developed specifically with the needs of emerging brands in mind, Espresso includes a range of services from brand narrative and messaging through media exposure and influencer relations, all within a simple, affordable and flexible cost structure.
Ed Messman, CEO of SpotRight, one of the first brands to experience Espresso, stated, “We know we have a compelling business proposition, but we were looking for help in creating our brand story in order for our target audiences to appreciate the significance of what we are bringing to market. The ability to tap into Ogilvy PR in a modular fashion affords us the value of a large agency with the speed to market and entrepreneurial spirit of a startup.”
Ogilvy PR shares a rich history of leveraging the power of storytelling in helping brands be relevant, credible and compelling across communications mediums. Ogilvy PR believes it is especially important for emerging brands to define an ownable and memorable narrative, lest they allow someone else to define them, or worse, not be noticed at all. See videos on Ogilvy events focused on the power of storytelling in brand building: http://youtu.be/DnQSS5Slf6U
as well as Ogilvy PR’s work on the future of storytelling http://www.adweek.com/sa-article/it-s-all-about-story-142430
Luca Penati, managing director of the Global Technology Practice at Ogilvy PR added, “Building on our strong industry reputation in helping to support and grow some of today’s biggest brands, Espresso is designed to offer emerging brands access to our broad network of expertise within a flexible and affordable cost structure. Developed with direct feedback from the start-up and venture capital community, Espresso is individually tailored to meet a company’s specific public relations needs and budget. Those needs range from shaping brand stories to building exposure to accessing relationships of influence.”
Ogilvy PR is currently a programming partner with Rock Health, a San Francisco-based organization that supports digital health entrepreneurs through a startup accelerator, public events, and open-source research. As a programming partner, Ogilvy offers mentorship, consultation, and media relations expertise to Rock Health and its start-up teams.
Halle Tecco, CEO and founder of Rock Health added, “We partnered with Ogilvy because the new Espresso offering provides our start-ups the opportunity to access the Ogilvy braintrust and public relations muscle. In return, Ogilvy has the opportunity to work with the brightest minds that are changing healthcare.”
More information about the offering can be found here, http://www.ogilvypr.com/en/practices/technology
About Ogilvy Public Relations:
Ogilvy Public Relations (Ogilvy PR) is a global, multi-disciplinary communications leader operating in more than 85 offices across six continents. In 2012, Ogilvy was named Cannes Lions Network of the Year and Most Effective Agency Network by the Effie Global Effectiveness Index, named Public Affairs Consultancy of the Year by the Holmes Report, won Consumer Consultancy of the Year in Asia Pacific (Holmes Report), and won the WPP global, top award (WPPed Cream, Crème de la Crème) for the fifth time in six years. Ogilvy PR integrates deeply with all Ogilvy & Mather disciplines (advertising, direct marketing, activation, promotional, digital and entertainment) through the proprietary Ogilvy Fusion™ approach to delivering comprehensive, business solutions through content creation, community building, and communications with measurable results. Ogilvy PR is a unit of Ogilvy & Mather, a WPP company (NASDAQ: WPPGY), and one of the largest marketing communications companies in the world. For more information, visit our website at www.ogilvypr.com
or follow us on Twitter at @ogilvypr