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Addison merges with The Group to create Addison Group

19 August, 2013


LONDON — WPP company, Addison, the award-winning European corporate communications agency, today announced that it is merging with The Group, the UK’s leading online corporate communications agency, to become Addison Group.

Employing around 120 people and with revenues of £12 million, Addison Group will provide a range of consultancy, communication, reporting and design services to a blue-chip client list, including 16 Euro100 top companies such as BASF, Heineken, Prudential, Tesco, Unilever and Zurich Insurance. While both agencies are currently based in London, 50% of Addison’s clients are based in mainland Europe.

The merger of Addison and The Group creates a truly integrated pan-European corporate communications agency, providing an unparalleled range of services, including research, consultancy and creative through to digital design, build and hosting services for web, apps, mobile and social media.

This unique combination anticipates the emerging requirements of leading companies, who, due to a combination of increased regulation, societal expectation and developments in technology, are looking for a fundamentally different kind of agency support in the development and delivery of their corporate communication programmes.

Tom Robinson, CEO of Addison, will become CEO of Addison Group and Mark Hill, founder of The Group, becomes Chairman of Addison Group.

Commenting on the merger, Tom Robinson said, “I am delighted that this is happening. These are two strong businesses that have known each other for some time. Addison Group has a distinctive range of skills that no other agency can offer at the moment. We think this will add real value to our clients.”

Mark Hill commented, “Specialising in business and corporate audiences, this is a new agency to meet the needs of corporate communicators today, the first of its kind. By combining these market-leading businesses, we are reacting to the needs of our clients, who are asking for integrated reporting and digital corporate communications solutions which offer demonstrated value for money and high creativity.”
For further information:
Tom Robinson +44 (0) 207 940 4545
James Brock +44 (0) 207 940 4520

Notes to Editors:

Established in London over 30 years ago and a WPP company since 1999, Addison is a leading European corporate communications agency delivering consultancy, design and production expertise across all corporate communications disciplines: financial and sustainability reporting, internal communications, brand and corporate identity management and digital media.

The Group specialise in designing, building, hosting and developing corporate web sites and digital consulting services, and was founded in 1991 by Mark Hill. Clients include Tesco, BG Group, Centrica, Kingfisher, InterContinental Hotels Group, Tullow Oil, Cairn Energy, Petrofac and Rexam. The Group employs 65 people in London.

Addison Group will now provide its clients with a comprehensive range of services, including:
  • Research services, including web analytics, benchmarking, thought leadership and trend consulting.
  • Corporate reporting consultancy, including advice on regulation, statutory disclosure and best practice disclosure
  • Broader corporate communications consultancy covering strategy and sustainability communications, digital, internal communications, brand and visual identity development,
  • Creative and design skills across corporate and brand communications in digital and print
  • Digital design, build and support services including advice, content management and maintenance for web sites, apps, mobile and social media
  • Technology platforms and expertise, including hosting services and blogging, careers and crisis communications portals
In 2012 The Group and Addison received a combined total of over 30 awards globally, including The Group being named UK Digital Agency of the Year 2012 by Communicate magazine.

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