Maxus China promotes Leon Chen to Vice President
22 April, 2013
— Maxus China is pleased to announce that Leon Chen has been promoted to Vice President, Maxus China, with immediate effect.
He will work closely with Annie Hsiao, President, Maxus China and is responsible for the business growth and strategic development of Maxus in China.
Leon brings 20 years of experience in marketing, advertising and client management when he joined Maxus as Managing Director, Maxus Shanghai in 2011. Prior to joining Maxus, he was Deputy General Manager of Starcom Taiwan, where he developed strategies and communications for clients like Mead Johnson, Heineken, Mercedes-Benz and Honda.
Annie Hsiao said: “Leon has a proven track record as a strong and strategic leader and has played an important role driving Maxus’ business development in East China. He will work closely with our core management team in making Maxus the most effective media investment agency in China.”
Leon is based in Shanghai and reports directly to Annie Hsiao.
Maxus is a global media agency with services including communications strategy, planning and buying, digital marketing, social media strategy, SEO, SEM, direct response media, data analytics, and marketing ROI evaluation. The team of 1,400 people, across 70 global locations, works for some of the world’s most well-known advertisers, and was awarded Campaign’s Global Media Network of the Year 2011 and one of Ad Age's Top 10 Agencies to Watch for 2012. Maxus is part of GroupM, the world’s largest media investment management group that serves as the parent company for all of WPP’s media agencies. For more information, visit www.maxusglobal.com
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