Coca-Cola remixes everyday sounds to make an everyday moment a little happier
18 April, 2013
— The Coca-Cola Company and OgilvyAction have developed a social music project called the ‘Coca-Cola ® Remix Bottle’. It revolves around a Coca-Cola bottle that captures every day sounds turning them into shareable remixes, spreading happiness wherever it goes.
The Coca-Cola® Remix bottle was created when Coca-Cola ASEAN and a young Japanese DJ-inventor, Jun Fujiwara, got together. The idea of a social music project that instantly captures the sounds of a particular place or time and remixes them into cool shareable music tracks that can be enjoyed by many, embraced the Coca-Cola ‘Open Happiness’ message.
“There is no mistaking the sound you hear when you open a bottle of Coca-Cola. With the Coca-Cola Remix Bottle we have given the classic opening ritual a new twist,” said Leonardo O’Grady, ASEAN IMC Director, The Coca-Cola Company. “By remixing everyday sounds we have invited consumers to reinvent the sound of happiness whether it’s from a busy street, children playing or people involved in sport. Everyone, wherever they are in the world, can enjoy these sounds and the music made time and again.”
People across Tokyo were surprised and delighted by the music mixes that were created from their sounds by the Coca-Cola Remix Bottle. The sounds are being released as ringtones and music videos at www.youtube.com/cokeremixbottle
and can be shared with friends and family.
“Today, we have moved into an era of collaborative creative endeavour,” said Eugene Cheong, Chief Creative Officer, Ogilvy & Mather Asia Pacific. “New inventions are allowing us to take creativity to a new level and we are going full circle back to the days when agencies were not stuck in a particular medium such as print or TV."
For further information, please contact:
Ogilvy & Mather Asia Pacific
Mobile: +65 8525 9226
The Coca-Cola Company
ASEAN Marketing Director: Shakir Moin
ASEAN IMC Director: Leonardo O’Grady
SVP Sparkling & Sports, Japan: Shelly De Villiers
Chief Creative Officer: Eugene Cheong
Regional Creative Director: Jeff Curry
Creative Director: Chris Gurney
Regional Executive Creative Director: Daniel Comar
Creative Group Head: Antti Toivonen
Senior Copywriter: Sharon Chan
Senior Art Director: Anna Rondolino
Executive Creative Director: David Morgan
Creative Director: Kosuke Hashijima
Art Director: Chie Katayama
Traffic: Atsuko Keino
DJ-Inventor: Jun Fujiwara
About The Coca-Cola Company
The Coca-Cola Company (NYSE: KO) is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Led by Coca-Cola, the world's most valuable brand, our Company’s portfolio features 15 billion dollar brands including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, Powerade, Minute Maid, Simply, Georgia and Del Valle. Globally, we are the No. 1 provider of sparkling beverages, ready-to-drink coffees, and juices and juice drinks. Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy our beverages at a rate of 1.7 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that reduce our environmental footprint, support active, healthy living, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate. Together with our bottling partners, we rank among the world’s top 10 private employers with more than 700,000 system employees. For more information, please visit www.thecoca-colacompany.com
or follow us on Twitter at www.twitter.com/CocaColaCo
OgilvyAction is the global brand activation network of Ogilvy & Mather (www.ogilvy.com
), a WPP company (NASDAQ: WPPGY), one of the world's largest communications services organizations. With its 81 offices and 2000 people, OgilvyAction delivers a broad range of services including experiential marketing, shopper marketing, trade marketing and promotional services. Supporting each of these is a capability in field marketing, digital activation, retail design and analytics that builds brands by creating purchase behavior. The agency’s client portfolio features Fortune 500 Blue Chip brands and some of the most innovative local marketers around the world. For more information, visit our website at www.ogilvyaction.com