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VML names Beth Wade CMO

1 April, 2013


Agency appoints its first CMO

KANSAS CITY, MO.  — VML, one of the world’s leading digital marketing agencies, today announced Beth Wade as its first chief marketing officer. Beth Wade was previously the agency’s chief client officer.

As chief marketing officer, Wade is responsible for overseeing VML marketing, business development, and global integration. This role comes amid rapid global expansion for VML, six new international locations in the last eighteen months, and overall growth the agency has experienced in recent years. She will continue to report to VML CEO and President Jon Cook.

“Beth’s exceptional leadership during her career at VML, combined with a deep understanding of the VML brand and culture, makes her a perfect fit for this role,” Cook said. “As VML continues to grow globally, Beth will focus on driving the VML brand forward worldwide.”

“I’m thrilled to take on this new opportunity, as we build the brand globally and drive high-level strategic thinking and innovative creative for our clients,” Wade said.

Wade’s new role as CMO is effective immediately. She has been with VML since 2002, and in 2007 became the head of client services, which she led for 5 years. Wade’s leadership was instrumental in key client partnerships such as Colgate-Palmolive, Hill’s, Tom’s and Kellogg’s to VML. She started her career working client-side for Sprint and Applebee’s before joining Wunderman in New York.

Chuck Searle has been promoted to Executive Director, Client Services and will assume Wade’s previous account management role. Searle was previously Managing Director, Client Services and has been with VML since 2000.

Lynsay Montour
Communications Manager
Tel. +1.816.218.4980

About VML
VML is a global digital marketing agency with major operations on five continents. Since its founding in 1992, VML has been dedicated to delivering creative solutions at the intersection of marketing and technology.

VML engineers best-in-class digital experiences for some of the most respected and recognized brands in the world, including SAB Miller brands Coors and Coors Light, Carlson Hotels, Colgate-Palmolive, Dell, English Premier League, Gatorade, Hill’s Pet Nutrition, Kashi, Kellogg’s, Microsoft, SAP, Southwest Airlines, T-Mobile, U.S. Bank, Wendy’s, Western Union and Xerox.

With a successful track record in digital marketing, VML was named a “Standout Shop” in Ad Age’s annual A-List issue in 2012. Additionally, VML was recognized as a Strong Performer in the Forrester Wave™: U.S. Digital Agencies — Mobile Marketing Strategy and Execution, Q1 2012.

Headquartered in Kansas City, Mo., VML has principal offices in Kansas City, Seattle, Chicago, New York, Sao Paulo, London, Milan, Sydney, Singapore, Mumbai, and Jakarta. Learn more at

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