Ogilvy & Mather Asia Pacific wins five IPA Effectiveness Awards

27 September, 2012


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SINGAPORE — Ogilvy & Mather Asia Pacific has won five IPA Effectiveness Awards in 2012 for work from India, China, Singapore, Hong Kong and Taiwan. O&M is the only agency in Asia to win any awards in this global competition and the colour of the metal will be revealed at the awards ceremony on 29 October at the Hilton Park Lane, London.

“Winning five awards for our Asia Pacific work is an unprecedented achievement as the IPAs are recognised as the most rigorous awards globally,” said Paul Heath, Chairman, Ogilvy & Mather Asia Pacific. “It builds on our history of being the first agency from Asia to win an IPA Award in 2008 for Motorola. My congratulations to the client and agency teams for producing great work that works.”

The accolades go to a range of work including growing chocolate consumption for Cadbury Dairy Milk from Mumbai, India; quadrupling market share in China for Dove; turning anti-smoking into pro-quitting for the Singapore Health Promotion Board; developing the Shangri-La – it’s in our nature approach that dramatically increased room nights; and making Ta Chong Bank famous which drove increased sales and profitability.


For further information, please contact:
Samantha Burgess-Allen
Ogilvy & Mather Asia Pacific
Office: +65 6213 7996
Mobile: +65 8525 9226

About Ogilvy & Mather
Ogilvy & Mather is one of the largest marketing communications companies in the world. In 2012, O&M was named Cannes Lions Network of the Year and Most Effective Agency Network by the Effies Global Effectiveness Index. The company is comprised of industry leading units in all of the following disciplines: advertising; public relations and public affairs; branding and identity; shopper and retail marketing; healthcare communications; direct, digital, promotion and relationship marketing; consulting, research and analytics capabilities; branded content and entertainment; and specialist communications. O&M services Fortune Global 500 companies as well as local businesses through its network of more than 450 offices in 120 countries. It is a WPP company (NASDAQ: WPPGY). For more information, visit www.ogilvy.com, or follow us on Twitter at @OgilvyWW and on Facebook.com/Ogilvy.

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