MEC announces new Head of Mobile
17 September, 2012
— MEC, a leading global media agency (www.mecglobal.com), today announced the appointment of Rafis Kadir as the Head of Mobile for Global Solutions. Global Solutions is the agency’s international media arm, based in Singapore.
The appointment is effective immediately and Rafis will report to Ben Poole, Head of Interaction, Asia Pacific.
Previously Rafis was a director in Global Solutions, and prior to that he ran MEC’s Singapore digital operation for 4 years. Matt Drury has since taken over the Singapore digital role.
Rafis’ role will comprise developing the agency’s mobile offer, up-skilling staff, and creating world class integrated mobile solutions for key international clients.
Ben Poole, Head of Interaction, Asia Pacific, commented, “We are already touching mobile in many areas of what we do today, from integrated mobile strategies, to implementation across display, search and content creation. Last week’s SMA mobile award win for Mercedes Benz is testament to Rafis’ ability in mobile. We look forward to many more successful campaigns for our clients in the most exciting mobile region in the world.”
Commenting on his appointment, Rafis Kadir said, “We all know the pace at which digital media consumption has shifted as we continue our love affair with smartphones and tablets. So it’s crucial that from mobile strategy through to implementation and measurement, we integrate our campaigns for the benefit of our clients’ brands. We have already created numerous inspiring and inspired mobile campaigns - and there will be plenty more to come.” About MEC
MEC delivers value by creating, implementing and measuring communication solutions that actively engage people with brands. Media planning and buying ~ Digital media ~ Search ~ Mobile ~ Performance marketing ~ Social media ~ Analytics and Insight ~ Sport, Entertainment & Cause ~ Multi-cultural ~ Content ~ Retail ~ Integrated planning. Our 4,500 highly talented and motivated people work with domestic and international clients in 84 countries. We are a founding partner of GroupM. To find out more, visit us at www.mecglobal.com
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