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JWT Vietnam announced winner of Vietnam Airlines global pitch

23 October, 2012


HANOI — The results of the Vietnam Airlines bidding, which commenced a year ago and involved a number of international agencies, has been announced with JWT Vietnam coming out as the final winner. JWT’s remit includes 25 countries, covering strategy and brand campaigns for 2012-2016 period.

Vietnam Airlines is a dynamic and fast emerging airline brand from South East Asia having strong domestic network with convenient connection to international routes. It's a leading airline flying to CLMV sub-region (Cambodia, Laos, Myanmar and Vietnam) with high frequency network, operating a young and modern fleet and embodying unique Vietnamese culture. Vietnam Airlines is an official member of the SkyTeam Alliance.

As part of the selection process by Vietnam Airlines, JWT Vietnam went through a rigorous evaluation process and eventually came out as the one best suited to the airline’s growth plan. JWT Vietnam’s team came up with a powerful insight that not only uniquely captured the spirit of Vietnam Airlines but also demonstrated how to take the brand offer across on a global scale. JWT’s Worldmade credentials and sound brand building expertise, built globally for over 140 years, also played a role in the win. JWT and Vietnam Airlines are looking forward to a successful collaboration and jointly will focus on delivering outstanding brand name recognition and preference for Vietnam Airlines as a new generation airline from Asia. The media duties of Vietnam Airlines will be handled by MPG Vietnam.

On JWT’s win Sabyasachi Mishra, CEO JWT Vietnam said, “We are honored to be entrusted with the global brand building task for Vietnam’s national flag carrier during 2012-2016. A brief of this enormity is a testimony to our agency’s depth and expertise. The making of a young and rising airline brand is truly exciting and we look forward to building Vietnam Airlines as a top carrier from the region.”

JWT opened their first offices in Asia Pacific in 1929. JWT APAC, headquartered in Singapore, has more than 3,000 employees spread across 18 countries.

Not only is JWT recognized as one of the largest and most experienced agencies in APAC, but also one of the most creative. In 2011, it captured Mainland China’s first Cannes Grand Prix Lion and first Grand LIA at the London International Awards. It was also named the number 3 Network Agency of the Year at Spikes Asia.

In addition to working with JWT’s prestigious multinational clients, JWT APAC works with some of Asia’s largest brands including Haier, Indosat, Bharti Airtel and Korea Ginseng & Tobacco.

About JWT
JWT is the world’s best-known marketing communications brand. Headquartered in New York, JWT is a true global network with more than 200 offices in over 90 countries employing nearly 10,000 marketing professionals.

JWT consistently ranks among the top agency networks in the world and continues its dominant presence in the industry by staying on the leading edge—from producing the first-ever TV commercial in 1939 to developing award-winning branded content for brands such as Smirnoff, Macy’s, Ford and HSBC.

JWT’s pioneering spirit enables the agency to forge deep relationships with clients including Bayer, Bloomberg, Cadbury, Diageo, DTC, Ford, HSBC, Johnson & Johnson, Kellogg’s, Kimberly-Clark, Kraft, Nestlé, Nokia, Rolex, Royal Caribbean, Schick, Shell, Unilever, Vodafone and many others. JWT’s parent company is WPP (NASDAQ: WPPGY).

Cris Prystay
Asia Pacific Director of Corporate Communications
+65 6880-5134

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